Biossance

The Social Media + Community Director will be responsible for driving best-in-class social experience audience engagement across existing, new, and emerging platforms globally. This is a critical, innovative, and strategic role for the growing the 360 global BIOSSANCE business across DTC digital, physical, and wholesale. This position will report to the VP of Global Content Marketing.

You will lead and build an integrated strategy around fan engagement, community management, sponsored and branded social integrations, brand voice, as well as talent and influencer engagement. Your programs will enhance customer experience and will be set against annual customer and sales growth goals. This position will also have a strong vision for compelling content and will work closely with the creative team to identify new and innovative ways to grow audience and engagement through breakthrough content across all global social platforms.

The ideal candidate will have expertise in beauty, skincare, wellness, content strategy, with a focus on executing global social media and influencer marketing programs. You will be responsible for growing and maintaining the social ecosystem of Biossance as well as fostering the passionate brand community and oversee social customer service.

Responsibilities

• Partner with founder, VP, Global Content Marketing on developing overall social and community strategy and roadmap.
• Develop and supervise a social media team (starting with one social media associate) to grow followers and engagement for current channels and strategically map out future channels against a product launch pipeline, marketing and sales goals.
• Develop and execute upon a social and influencer marketing strategy and budget that optimizes growth, engagement and conversion while creating meaningful stories that uphold the Biossance voice, aesthetic, and mission across the social space.
• Direct the brand’s paid influencer agency, managing the budget and strategizing the programming against KPIs and ROI.
• Strategize and develop the brand’s social media channels—Instagram, TikTok, YouTube and future channels.
• Develop a complementary social strategy in tandem with the brand’s performance marketing agency, set against sales and customer acquisition goals.
• Craft social storytelling that leads and disrupts the clean beauty conversation, that aligns with Biossance’s mission and links back to Amyris’ s goals.
• Approach social storytelling with creativity, curiosity, and taste, and serve the community by taking a wholly inclusive approach to wellness and beauty that will create an earned media value
• Design and execute best-in-class social customer programs including community and loyalty and including brand and influencer partnerships.
• Foster engagement and brand growth through timely and clever content and interaction, utilizing original creative and UGC while maintaining brand identity.
• Lead the planning, briefing and delivery of beauty content for Biossance’s social media channels with an always on mentality.
• Drive video content ideas for paid and organic channels.
• Create content at the speed of culture to complement pre-planned content.
• Continuously enhance functionality across all social platforms.
• Use analytics tools to draw insights on what content works, and what doesn’t, to continually shape future strategy.
• Report and interpret site analytics and social listening tools to inform future content-making decisions to cultivate leads and sales.
• Compile reports for management showing results (ROI) and report on effectiveness of campaigns in an effort to maximize results.
• Curate, research, discover, and build relationships with up-and-coming UGC and micro-influencer talent (content creators, dermatologists, chemists, etc.) for paid, organic and earned programming.
• Work closely with the creative team to manage on-going IG grid planning.
• Research new ideas and channels, crafting an evolving strategy for new platforms and digital social trends and foster relationships with key social media channels contacts.
• Reinforce a culture of test and learn; advise or identify new test ideas with the goal of driving increased audience growth, revenue and engagement and an improved customer experience.
• Understand Biossance’s unique brand positioning and stay true to brand equity through all social content.
• Work cross-functionally to use quantitative data to inform themes, topics, promotions, and messaging content.
• Identify trends, threats and opportunities in content marketing surrounding our industry.
  
  

Qualifications

• Bachelor’s degree in PR, journalism, media or related.
• 5-8 years of related content marketing, social media, beauty editorial, advertising experience, influencer management; beauty, design, art, or wellness industry preferred; experience in all platform management.
• Ability and motivation to grow a brand: experience owning in-the-weeds content creation while building and supervising a team in a founder-led or startup environment.
• Experience managing external influencer and marketing agencies.
• Experience negotiating influencer contracts and deliverables.
• Relationships with key brand contacts at YT, IG, TikTok, Pinterest, Snapchat, Spotify, LinkedIn etc.
• Experience reporting on organic and paid social content.
• In-depth knowledge of content marketing and dominant and emerging social media platforms and their respective communities.
• Passion for skincare / wellness beauty industry; understanding of clean beauty, biotech, and conservation efforts.
• Ability to use deep understanding of SEO and data analytics to optimize brand narrative and rapid growth for a science backed clean brand.
• Embraces start-up dynamics and thrives wearing many hats while meeting objectives and working collaboratively.
• Ability to identify the big ideas from the small ones and drive for results on the big ideas.
• Must demonstrate strong strategic, creative, interpersonal, and organizational skills.
• Team player who builds strong, effective partnerships.
• Team builder who develops and coaches team members to reach their own professional goals.
• Excellent written and verbal skills; strong visual design sense, excellent typography & layout skills, keen eye for detail and brand identity systems.
• Self-disciplined and motivated in a fast-paced environment that requires creativity and strong attention to detail.
• Embrace Biossance ethos and brand pillars.
  
  

No Compromise Beauty™

Biossance is a clean beauty brand that uses biotechnology to create skincare products that are effective, sustainable and safe. We formulate with a No Compromise™ approach—proudly blacklisting over 2,000 potentially harmful ingredients. Only the most trustworthy and powerful make our final cut.

Our Story

It all began inside our Berkeley, California labs in 2003, where through biology and modern technology a plant-derived cure for malaria was created. Since then, over 120 million royalty-free treatments have been given, saving lives and communities. Inspired to keep positively changing the world through biotech, we turned to the ingredients people use on their bodies every day. And we asked how we could do better. Drawing on our rich history of science and sustainability, we create skincare products that are incredibly effective and safe without harming the environment. Because our standards for clean beauty are high—and our standards for ourselves are even higher.

Biossance products are available at Biossance.com and Sephora .

At Amyris, we believe that diversity, equity, inclusion, and belonging (DEIB) is essential to our core values. We embrace and encourage an equity-minded work culture, knowing that it is the driving force of innovation that positively impacts our employees, consumers, and communities. And for Amyris, a sense of belonging is what drives our mission forward and is the foundation of everything we do, ensuring a healthier, more sustainable future for us all. Make Good, No Compromise .

Amyris (Nasdaq: AMRS) is a leading synthetic biotechnology company, transitioning the Clean Health & Beauty and Flavors & Fragrances markets to sustainable ingredients through fermentation and the company's proprietary Lab-to-Market™ technology platform. This Amyris platform leverages state-of-the-art machine learning, robotics and artificial intelligence, enabling the company to rapidly bring new innovation to market at commercial scale. Amyris ingredients are included in over 20,000 products from the world's top brands, reaching more than 300 million consumers. Amyris also owns and operates a family of consumer brands that is constantly evolving to meet the growing demand for sustainable, effective and accessible products. For more information, please visit http://www.amyris.com .

Amyris, the Amyris logo, No Compromise, Biossance, JVN, Pipette, Purecane, Rose Inc. and Lab-to-Market, Terasana are trademarks or registered trademarks of Amyris, Inc. in the U.S. and/or other countries.

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