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Posted June 02, 2022
Cloud Cannabis Co.

Social Media & Content Coordinator

Cloud Cannabis Co.
Troy, MI, USA ⚠ [Archived] No Longer Accepting Applicants

ABOUT CLOUD: At Cloud Cannabis Co., we “live higher” by holding ourselves to a higher standard. We do things the right way, not the easy way. Our goal is to make Michigan happier and healthier by demystifying the cannabis shopping experience, through education, assortment and community. We are committed to making EVERYONE healthier & happier, discrimination does NOT have a home at Cloud.

ABOUT THIS ROLE: Cloud Cannabis is seeking a highly skilled Social Media and Content Coordinator to manage all of Cloud social media channels and public relations outreach programs (including our manufacturing arm, the Brand Labs). Our aim is to develop Cloud Cannabis into the leading cannabis retailer in Michigan, and Brand Labs into the leading cannabis brand portfolio in the state. This role will be an important member of the marketing team creating highly engaging content for our social media communities, building awareness of our brands and retail footprint through public relations and local community engagement. Candidates with photo/video skills are highly desired.

CHALLENGES YOU WILL TACKLE:

  • Managing all social media channels including Instagram, Facebook, Linkedin and other relevant platforms.
  • Manage content calendar for social media programs, ensuring that all posts are ‘on brand’ and focused on increasing reach and engagement.
  • Working closely with internal/external creative partners to create compelling content including video, photo and design.
  • Coordinating with Cloud retail teams and Brand Labs portfolio on marketing calendars and marketing requirements.
  • Build and maintain influencer, press and relevant potential partner information, databases and distribution lists.
  • Partner with relevant team members, or outside partners on major product launches or new store launches using traditional and non-traditional media.
  • Creating and managing PR, social media and influencers plans including ideation, concepts, negotiation, outreach, detailed timelines and budgets.
  • Measure and report performance of all social activities.
  • Assessing store & brand needs with regular retail store visits.
  • Monitoring & conducting competitive audits.

PROFESSIONAL SKILLS:

  • A minimum of 2 years as social media coordinator and content creation.
  • A passion for social media with a thorough understanding of new technologies, trends and ways to cut through a cluttered environment.
  • Photo/Video Experience is highly desired
  • Exceptional copywriting and copy editing skills
  • Experience with influencer marketing with a proven ability to manage bloggers and online influencers.
  • Time & Project management skills with the ability to juggle multiple projects.
  • Experience using project management software to manage resources and deadlines
  • Creative ideas and innovative thinking
  • Ability to solve pressing communication problems as they arise

NICE TO HAVES:

  • Corporate communications experience
  • Corporate social responsibility
  • Investor relations experience
  • Cannabis retail or brand marketing experience

THE PILLARS OF CLOUD CULTURE THAT UNIFY OUR TEAM:

1.) Be Accountable

2.) Hustle Harder

3.) Customer and Patient Focused

4.) Team Player

5.) Empower

Cloud Cannabis Co is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.