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Posted June 02, 2022
Teona Ostrov Public Relations

Digital Marketing Coordinator

Teona Ostrov Public Relations
Brooklyn, NY, USA ⚠ [Archived] No Longer Accepting Applicants

OVERVIEW

The Digital Marketing coordinator is responsible for supporting the agency’s digital marketing department. including support for all programs and TOPR accounts. The Digital Marketing Coordinator will report to the Digital Marketing Director and work closely on managing existing digital marketing clients, growing the digital marketing department and ideating on the best digital marketing tactics to keep clients top of mind in the digital space.

DESCRIPTION AND RESPONSIBILITIES

  • Assist the TOPR Digital Marketing Director and associate managers inclusive of activities such as the following for clients and TOPR accounts:

Social Media (Paid and organic)

  • Inclusive of content creation and ideation
  • Provide counsel to clients and TOPR on copy, hashtags and other necessary suggestions for all social media accounts
  • Schedule content for clients as contracted and effectively market to garner high impressions and engagement rates
  • Optimization of both paid and organic social content for best possible performance

Influencer marketing (Paid and organic)

  • Outreach, coordinate, contract and execute influencer marketing collaborations with nano, micro, mid and macro influencers as appropriate per client and strategy on both a paid and organic basis
  • Maintain influencer marketing lists inclusive of instagram, tiktok, follower count, emails and addresses

Email marketing

  • Assist Digital Marketing Director in utilizing other digital marketing tactics to grow email lists to serve a larger network for clients

Affiliate marketing

  • Remain up to date on the latest innovations in the affiliate marketing space
  • Support Digital Marketing Director in launching effective affiliate marketing programs as appropriate

Other Responsibilities

  • Strategize and execute on creative mailers to increase awareness and social coverage for all TOPR clients
  • Assist in all client mailer creation, execution, packaging and coverage tracking
  • Maintain influencer relationships of all following sizes across the country to garner the best rates and results for brands as appropriate
  • Monitor and report results to clients for all digital marketing efforts
  • Continue to remain up to date on the latest advances in the digital marketing field including software, social networks, strategies, platforms and more by regularly educating via courses, articles and more
  • Support the growth of TOPR by bringing in new clients both for PR and digital marketing