Sr. Marketing Manager - US Africa Diaspora
Sr. Marketing Manager - US Africa Diaspora
EMPIRE is an independent label, born and bred out of the Bay Area (San Francisco, California). We have grown to become the largest independent record label in the U.S., with a significant global presence covering Africa, Asia, Europe, Australia and North and South America.
EMPIRE is looking for a multi-faceted, Senior Marketing Manager to support the Africa and International teams. The ideal candidate will be an extremely detail-oriented person, who can handle the Marketing duties listed below as well as anything thrown their way.
As Marketing Manager, you’ll work with the Marketing team promoting the EMPIRE artist roster through creative and innovative marketing strategies. We’re looking for a motivated, organized and experienced Marketer to contribute to our team. The Marketing Manager serves as a communication link between EMPIRE, label partners, managers, agents and others; communicating marketing & sales initiatives, best practices and priorities for a given project. This is a great opportunity for someone wanting to continue to develop their marketing career in the music industry by working at a top of the line record label and honing their skills.
What you’ll be doing
- Plan, direct, organize, execute and control artist campaigns for your territory
- Work effectively in the strategic planning of the projects
- Create timelines for releases/campaigns
- Create and maintain marketing budgets
- Collaborate with and drive marketing efforts across all departments, including but not limited to social, PR, CRM, radio and commercial
- Monitor success. Work to maximize revenues and earnings. P&L administration of the projects.
- Research data within EMPIRE’s information services for decision taking
- Weekly one-sheets on projects (development of the project, radio, press, blogs, digital updates and key data)
- Permanent search of New Business Development opportunities
- Continual development of “best practices” as applies to the assigned DSPs
- Platform outreach and relationship management
- Communicate streaming, playlisting and digital sales results
- Maintain strong knowledge of the streaming landscape and make sure to communicate information internally
- Represent DSP opportunities-at-large. This could include editorial features, playlisting, DSP inventory, overseeing content strategies, marketing support, reporting integration, ongoing analysis of partner/release performance, problem solving etc.
- Represent marketing opportunities at large, specifically within your territory and priority markets in Africa. This could include activations, brand/media partnerships, sponsorships, lifestyle promotions, influencer/stakeholders network development, overseeing promotional strategies, internal marketing & lifestyle teams support, ongoing analysis of promotions performance, problem solving etc.
- Prepare pitch-material and updates of our releases for submission to digital music streaming platforms
- Pitch & manage releases for streaming service playlisting & other key partners
- Provide marketing drivers for Commerce team
- Direct and supervise exciting and effective creative to support the music and message
- Develop and coordinate videos, artworks and other visual content
- Develop innovative, disruptive campaigns that engage fans utilizing pre-existing social platforms and new technologies.
- Manage the conception, communication and execution of consumer products and other marketing strategies
- Build, maintain and assess external marketing partnerships
- Consistently identify artist needs and ensure approaches & solutions are linked to artist objectives
- Actively monitor project risks, identify potential problems and proactively identify solutions to address them in advance
- Communicate and document project status, including progress in each function
- Any additional duties as assigned
Requirements
- Minimum 5 years of marketing experience in the entertainment industry
- Experience breaking new artists with an understanding of current market conditions, trends and best practices
- African music genre & industry knowledge
- Strong administrative skills
- Must have the ability to write and convey marketing strategies to the teams within the label, as well as to management and the artist, bringing concepts to life
- Understanding of traditional and digital media, including social and content streaming platforms
- Strong interpersonal and communication skills, both written and verbal
- You understand the importance of confidentiality and discretion
- A “no job too small” attitude
- Ability to juggle multiple projects at a time and complete tasks fully through
- You're not afraid to ask questions and learn as you work
- You’re extremely detail-oriented
- You're extremely organized
- Be a team player, open to feedback and strong communication.
- Based in US; Willing to travel to San Francisco as needed
