Social Media Marketing Intern

Baseline Co. is a new-gen high-performance FemTech company newly stablished in New York. We create innovative femcare products to help people who menstruate reimagine the period experience. We believe that periods can be inspiring, active and fun.

We are actively seeking a driven, creative, and strategic candidate intern to fill the role of Social Media Coordinator to drive organic social strategy for Baseline Co. The candidate that will be successful in this role will have in-depth knowledge of Instagram, TikTok, Snapchat and other top Gen Z social media platforms, and has an expert grasp on Gen Z culture. The team player should be able to identify trends across the social space before they have taken off, and understand how our brand can capitalize on them in authentic ways. The Social Media Coordinator will be a key player in driving big-picture strategy across all social platforms, and will be responsible for driving high engagement and growing key platforms to bring the social media contents, generating creative, out-of-the-box ideas, and excel at bringing the best out in others. This leader must present an entrepreneurial mindset and thrive in ambiguity.

What we seek:

Baseline is seeking a dynamic and energetic college intern with a strong interest and passion for Social Media. The Social Media Intern will help with Instagram and TikTok content creation, seeking and identifying key influencers, and supporting the team with everyday initiatives relating to Baseline’s social channels . We would like you to be full of creative ideas and eager to learn about Social Media and Influencer Marketing. The ideal candidate will work well on their own, have a positive attitude, a creative eye and exceptional writing skills, all while being detail-oriented, results-driven, organized, and a dependable team player. This is an excellent opportunity to expand marketing skills in a collaborative and fast-paced working environment. Most importantly, we would like you to genuinely love active lifestyles, our products and brand and have a passion for the cause we believe in.

What you will do:

• Monitor Instagram and TikTok trends and help conceptualize, pitch, and create multiple Instagram posts and TikTok videos every week for Baseline’s Instagram & TikTok channels
• Support the team at analyzing TikTok & Instagram performance, and help identify ways to improve content across social channels
• Research and propose social media tactics to deploy across social platforms

Qualifications:

· Current college junior or senior studying Communication studies, Marketing, Advertising, or a related field

· Passionate & knowledgeable about social media. Experience with Instagram, Facebook, Pinterest, and/or TikTok is a huge plus

· Strong content creator with experience making TikTok videos

· Ability to film and edit video content from home (with Rael provided equipment)

· High aesthetic bar to consistently delight our users and elevate our positioning

· A true self starter; unafraid to ask questions and clarify misunderstandings

· Strong attention to detail

· Comfortable working in the Google Suite of products: Gmail, Google Sheets, Google Docs.

· Able to work independently, taking ownership & accountability over your work, while working in collaboration with and having access to team members who will provide advice and guidance

· Fun, friendly, positive team player who can always think out of box

*Please provide any Instagram, TikTok or other social handles you manage - we're all about social and want to see what you've got!