Director of Communications

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. A people-first agency with a strong dedication to employee growth and development, Power Digital has an employee retention rate of over 91%. We are on a mission to be the most well-respected marketing services company in the world.

As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, marketing platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives, and data analysts, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the role:

The Director of Communications will elevate the Power Digital brand through strategic communications, press, social media, and client engagement to drive awareness and interest among key stakeholders, ranging from existing & prospective clients, partners, existing & future talent, press, analysts, sponsors, award publishers, PE firms, holding companies and industry groups.

Responsibilities:

• Monitor the industry space and provide the marketing and executive team with competitive intelligence, pinpointing what Power Digital can do with set insights to enhance our business.
• Define priority executives and channel experts that will be elevated in the market.
• Build the executive visibility strategy, developing bios, editorial angles based on focus areas, channel strategy & cadence, and define & execute activation opportunities (for example, placing speakerships, bylines, panels etc).
• Thoughtfully prepare the executive team for media opportunities/speakerships, etc in an easily consumable way.
• Strategically manage, challenge and guide the PR agency to elevate the Power Digital brand, our stories, Nova, and respective business priorities, ranging from case studies to executive visibility (thought leadership, speakerships etc).
• Manage crisis opportunities in partnership with the executive team and PR agency.
• Develop the buyer engagement strategy to identify how Power Digital can build and maintain relationships with our target buyers (eg the development of executive events/roundtables).
• Continuously develop strategic executive visibility and marketing angles (in partnership with the Marketing Director).
• Report out on communications milestones and results (qual and quant), including share of voice.
• Define and set up tools that will be used by marketing in partnership with the Marketing Director (overall PM tools, media subscriptions, core data sources Power Digital needs to be a part of).
• Oversee the Communications Manager and their respective initiatives, including building a powerful social media content & activation strategy, webinars, and an internal communication strategy.

*Cross functional support to be provided to deliver the above.

Role outcomes:

• Ability to respond to real time market triggers and industry changes.
• A pulse on how people are talking about Power Digital and its competitors.
• Notable press in target outlets, properly leveraged cross channel for strategic placement (eg to analysts, clients, prospects etc).
• Executive team and certain channel SMEs to be seen as experts in their respective space to support the sales engine and market positioning.
• Nurtured executive relationships to support sales.
• Engaged staff through a strong internal communications program.

KPIs:

• Quality press hits and bylines
• Strategic opportunities brought to Power Digital based on relationships/ability to manage relationships through agency, press, etc
• Executive and SME sentiment (measurement approach to be defined)
• Employee engagement (measurement approach to be defined)

Requirements:

• 7+ years’ experience in strategic communications through execution, including compelling storytelling, reporting and all other channels mentioned above.
• Experience working with clients at an agency or consulting firm.
• Ability to multi-task and manage multiple projects across workstreams.
• Passionate about Communications and stakeholder engagement and energized to think big with the ability to mobilize big ideas into execution and measurement.
• Proactive go - getter.
• Thoughtful, inclusive, and strategic, goal-oriented mindset.
• Voracious reader of current events and news, with the ability to synthesize information and reframe what it is, why it matters, and how we can apply ideas to Power Digital.
• Confident in sharing perspectives.
• People and agency management experience.
• Ability to challenge the status quo from agency partners.
• Fierce project manager.

Benefits & Perks:

• Salary, Annual Executive Bonus & Equity (Executive only)
• Base salary + commission opportunities
• Unlimited PTO (available on day one)
• Fully flex work environment: full-remote, in-office, or hybrid
• 12 observed national holidays- including Juneteenth
• Regularly scheduled mental health and recharge days
• 401k plan with up to 4% employer match after 6 months of service
• Unlimited opportunities for professional growth within a rapidly growing agency
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• Employee Assistance Program (EAP)
• Quarterly awards and recognitions for outstanding performance
• Clear pathway to leadership for every position
• Opportunities to be involved in company DEI initiatives
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)