Skip to main content
Posted June 06, 2022
Lark Hotels

VP of Marketing & Communications

Lark Hotels
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Lark Hotels is searching for a motivated team player with outstanding business skills to be the next VP of Marketing & Communications (VPMC). The VPMC’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire portfolio, using market research, pricing, product marketing, communications, advertising and public relations. You will have significant strategic impact and influence the direction of the Lark brands and marketing strategy along with editorial storytelling, own our brand vision and own our long-term brand recognition. If you have 10 years or more experience in sales and marketing, enjoy taking on new challenges, and love meeting new people, please apply today!

**This is a remote position

Responsibilities

  • Drive awareness and create an unparalleled, well-recognized multi-brand and company identity.
  • Develop an external strategic marketing plan and program, which highlights our target audiences, and leverage our recent successes to grow and scale the brand from being recognized as a regional brand to a multi-brand national player.
  • Plan, develop, implement and monitor the overall business marketing strategy. Unite the efforts of all teams to improve awareness, retention, and revenue growth with a data driven customer experience approach.
  • Conduct market research and recommend and execute strategies and tactics to increase market share.
  • Lead and execute all brand marketing efforts across all channels including brand development, content marketing, social media, PR, influencer marketing, partnerships, advertising, experiential marketing, and other events.
  • Lead all editorial and content strategy that can be leveraged to add significant value to our audiences for engagement, retention and new user acquisition.

Qualifications

  • Successful track record as a VP of Sales and Marketing in Hospitality, or equivalent experience.
  • Experience with brand building.
  • 10 to 15 years of experience leading and growing high-performing marketing teams
  • Be customer-centric.
  • Hands on experience with CRM and SEO tools like Google Analytics, Adwords, Hubspot, Webtrends, SalesForce, Etc.
  • In-depth knowledge of Digital search and Web-based marketing.
  • Excellent organizational and communication and time management skills.

About Lark Hotels

Boutique hotel management is Lark’s specialty. Initially, Lark grew in coastal cities and resort destinations in the northeast United States through both management contracts and select joint venture partnerships. We are now moving into other iconic locations across the country. By leveraging the success of our existing collection of design driven boutique properties in iconic locations we will replicate this model consistently, but with a nod to each property’s individuality. We are always looking for great people to join our team.