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Posted June 06, 2022
LiveCraft

Livestream Marketing Coordinator

LiveCraft
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

The Company

LiveCraft is a specialist marketing agency that authentically immerses brands in live streaming environments. We design and activate custom programs for progressive brands that build genuine connections with fans across all live platforms. Amazon Live, TikTok Shop Live, Instagram Live, Youtube Live and Twitch, we do it all.

LiveCraft is a division of Podean, the award-winning, and leading global marketplace marketing agency.

The Role:

You’re the coordinator for innovative live marketing activations and programs that we are activating for our brand clients. You’ll leverage all of LiveCraft’s people, tools, and technologies to deliver exceptional livestream experiences that blow away client expectations. You have a working understanding of production, livestreaming, and influencer marketing. You’re super-organized, can solve problems on the fly, and flourish under the pressure of deadlines. You’re polished, able to take direction, and embrace feedback. Experience working in a studio environment and manning a close-up/tracking camera is a plus!

While this job is typically working from home/remote, you must be located in the Los Angeles area and able to commute to our West Hollywood studio for livestreams up to 2-3 times per week.

Day-to-day requirements:

  • Preparing presentation decks, reports, and presentation materials to pitch campaigns to clients
  • Ordering product from sample warehouses for livestreams
  • Assisting with the planning of any live, in-person events for client marketing activations
  • Coordinating the creation of social assets with internal and external resources
  • Creating script sheets detailing times, products, and talent on screen
  • Moderating livestreams and assisting on-screen talent
  • Briefing on-air talent and scheduling tech checks and studio time with production team
  • Ideating for stream themes for live programming and managing the content calendar for multiple accounts
  • Noting costs in a tracker of set design or equipment purchased for particular clients
  • Sending updated deliverable information sheets, following up with contracts, etc

Experience

  • 1+ years working knowledge of the live marketing offering of channels including Twitch, Youtube, Amazon, Facebook, Instagram, and TikTok
  • Familiarity with the studio/production environment
  • Briefing and coordination of other specialists and partners to deliver on their specific tasks
  • Familiarity with the dynamic marketing or advertising environment

Key Qualities:

  • Proactive, curious, and with an enthusiastic attitude. Flexible and can cope with change
  • Flexibility in work hours required due to the nature of streaming schedules and audiences and ability to travel to our WeHo Studio
  • Highly responsive and organized
  • A desire to learn and grow in an emerging marketing discipline
  • Ability to clearly communicate your ideas
  • Attention to detail
  • Time management skills
  • Bachelor’s Degree in progress