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Posted June 10, 2022
Razer Inc.

Digital & Influencer Marketing Specialist (Respawn)

Razer Inc.
Irvine, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

We are looking for an experienced Influencer Specialist to join RESPAWN’s growing team. You will be responsible for conceptualizing and executing exciting and engaging digital marketing campaigns as well as growing and managing RESPAWN’s influencer and affiliate network. You will work directly with teams across regional Marketing, Social Media, Online retail, and Esports to execute effective and holistic campaigns that drive RESPAWN’s vision of being the #1 brand in Gaming Nutrition.

  • Work directly with Design and Social Media teams to create compelling digital marketing campaigns.
  • Plan and execute influencer and affiliate campaigns aimed to educate their communities and broader consumers about RESPAWN products.
  • Act as voice of the brand by engaging daily on Discord with RESPAWN’s affiliate network of Twitch streamers to keep community active and excited.
  • Seek out and negotiate deals for new talent to represent the brand.
  • Determine requirements and best practices for how affiliates promote RESPAWN products on stream including scripts, signage, merch, and on-platform branding.
  • Continuously uphold brand image and values while ensure influencers and affiliates are doing the same.
  • Set KPIs based on marketing goals and lead tracking and optimization efforts with digital marketing and social media teams to ensure that campaigns deliver optimal ROI.
  • Regularly present campaign performance and affiliate program KPIs to management team.
  • Support Product Marketing leads in formulating marketing strategies and work with relevant teams and channel marketers to create end-to-end marketing plans.

Pre-Requisites

  • BA degree in Marketing, Communications or related field, or equivalent experience.
  • Minimum 3-5 years of product marketing or influencer marketing experience in CPG or gaming industry
  • Experience delivering effective and innovative digital marketing campaigns
  • Experience managing influencers and affiliate programs
  • Solid understanding of web metrics and digital analytics
  • Ability to generate, analyze, and interpret data to optimize future campaigns
  • Impeccable verbal and written communication skills
  • Deep knowledge of Twitch, YouTube, and Discord platforms
  • Strong self-starter, excellent interpersonal skills, and demonstrated ability to interact with business partners as well as management and peers

Are you game?