Digital Media Strategist

Blue Chip Marketing Worldwide is an independent, fully integrated, global marketing company that unites healthcare, retail, and brand marketers to achieve remarkable business results. We create and execute integrated marketing communications ideas and solutions.

The Digital Media Strategist is responsible for the strategic development and execution of digital media opportunities with current clients, as well as the management/oversight of the media planning, buying, implementation, and performance analysis for their campaigns. This is a strategic and execution role, reporting to the Associate Director, Digital Strategy, and working closely with the extended Integrated Media team and designated Client Leaders. The DMS is expected to continuously challenge yourself, your client(s) & agency counterparts to unite to develop relevant, original, and impactful digital strategies and test & learn opportunities that span the full spectrum of digital.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

• Demonstrate the mission, vision, values, and culture principles of BC Worldwide

• Develop and implement digital strategies; partnering with ADDS as needed

• Manage the day-to-day strategic digital media planning activities for assigned account(s) while engaging oversight and support of Director, when necessary

• Collaborate with the Integrated Media team and agency cross-functional teams on the development of digital marketing campaign strategies and tactical considerations for clients, and be able to speak to the unique ways different digital strategies and tactics work within a campaign structure

• Uncover / understand client objectives, challenges and needs as it pertains to Digital

• Responsible for digital media brief co-development, strategic approach, engaging the digital marketplace, proposal evaluation & negotiation, media recommendation development, and presentation to clients

• Responsible for campaign oversight; inclusive of, but not limited to regularly reviewing performance with analytics team, optimizations, implications, tracking of the budget and media spends & ensuring proper billing

• Develop strong knowledge of the changing digital landscape by networking, meeting with and building relationships with new vendor / partners, etc.; understanding the benefits between working with different vendors and be able to clearly provide strategic rationale for all vendor recommendations

• Based on client and internal project demands, additional duties may be assigned

• Must be able to travel occasionally overnight and on weekends

• Comply with all corporate and departmental standard operating procedures

• Responsible for maintaining up to date weekly time tracking, per the Agency’s time tracking policy

Education, Experience and Certifications

• Education: Bachelor’s Degree from an accredited four-year college or university preferred

• 2+ years of relevant digital media experience required

• Demonstrated knowledge of digital media and analytics

• Demonstrated experience with digital shopper marketing

• Demonstrated knowledge and understanding of digital disciplines including, but not limited to display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, digital coupons, ad operations etc.

• Demonstrated understanding of media planning, negotiation, implementation and performance analysis

• Experience writing and selling in proposals/plans for digital marketing efforts