Director of Growth Marketing

Overview

Loop is DVx Venture’s second startup and we are well on the way to transforming the $175B+ baby goods market. DVx Ventures is developing a repeatable process to launch and scale transformational new companies. Our mission is to create a platform that purposefully builds companies that have a positive impact on consumers’ lives, help businesses thrive, and have a fundamentally favorable impact on our economy and society. This team has a proven full-stage track record of changing the velocity of company trajectories (thus DVx).

Loop makes parenting easier, more affordable and gentler on the planet by providing families unrivaled month-to-month access to top-rated pre-loved products that are safe and age-appropriate for each stage of a child’s development. As a membership-based subscription service, Loop gives parents more confidence and removes the hassle of buying, owning and storing or disposing of baby gear. We handpick the best items, deliver them fully assembled to members’ doorstep, let parents and children try things out, swap and use the products that work, and then take items back when families are done with them and need to move on to Loop the next items.

All Loop members are like family to us, and we strive to provide honest advice, personalized recommendations and the best possible service. When Members join Loop, they’re joining a community of parents who want the best for their baby, their lifestyle, our communities and the planet.

We are now investing to build out the Loop team, product and company.

The Role

We are seeking an experienced marketing leader who has a proven track record of success with early-stage startups and passion for growth marketing to drive adoption and engagement of innovative new membership/subscription businesses, deepen customer connections and capture the hearts and minds of parents. This role will require expertise in building and growing new marketing campaigns that drive product consideration, acquisition/trial, member engagement, advocacy and loyalty.

As the growth marketing leader, you will manage the end-to-end acquisition funnel with a focus on new channels and performance marketing strategies,growth optimization tactics and marketing partnerships. You will be responsible for working alongside world class business leaders and an experienced marketing, design, product and engineering, operations and member experience team. You will be responsible for building relationships with external agencies and contractors to create breakthrough, inspirational campaigns, content, and growth strategies that ignite the Loop revolution. You and your team will act as the connective tissue for the brand vision cross-functionally working with Creative, Product Management, Design & Partnerships, among others.

You are data-driven and have experience using continuous testing and both qualitative & quantitative data to make decisions. You have deep marketing channel expertise and market knowledge to inform your decisions while working hand in hand with a cross-functional team to deliver results. You’re excited by the opportunity to grow an amazing brand and community that makes our members feel special while offering a new solution that helps their children, communities and the planet.

This role can be remote with a strong preference for someone to work from the company’s initial markets in the Bay Area and New York. The role will be an important part of the company's leadership team from Day 1. You will report directly to the CEO.

Responsibilities

• Oversee growth marketing strategy across key programs and channels
• Test, refine and scale performance and growth marketing strategies including SEM, SEO, affiliate, new channels, influencers/ambassadors, BD partnerships and other marketing strategies to drive acquisition, grow adoption and engagement, encourage referrals and maximize LTV-to-CAC
• Define marketing strategies to help create a new category and set us apart within this emerging marketplace, ensuring that all campaign elements create an outsized impact and help create the behavior change for customers to rent baby gear and toys with Loop
• Hire, coach & retain a world-class team — you will have 1 paid marketing agency to start along with a team of contractors who focus on the day to day execution. The company’s goal in the next twelve months is to expand the full-time team to support our overall growth goals
• Design & execute growth experiments to reduce our paid marketing CAC and find new, low-to-no CAC acquisition channels.
• Develop, test/refine and scale marketing initiatives to drive consideration, trial, engagement, loyalty and advocacy
• Serve as a cross-functional partner to key stakeholders
• Own growth budget, reporting and optimizations
• Build our culture, vision, missions and values

Qualifications and Capabilities

• 5-8+ years of experience in marketing (preferably B2C + E-Commerce) including direct-to-consumer marketing experience.
• Experience in the baby/new family formation and direct-to-consumer membership and subscription marketing a significant plus.
• Deep background and proven track record of success across core marketing competencies:

• Performance and growth marketing
• SEM
• SEO
• Paid and Organic Social
• Email
• Content marketing
• Affiliate
• Micro influencer and ambassador programs
• BDPartnerships

• Outstanding narrative, storytelling and writing abilities that propel usage, adoption & market momentum
• Known for creativity, innovation & entrepreneurial agility; passion for building new products and business from “0 to 1”
• Experience in analytics-based decision-making. Whereas, success is measured in terms of customer growth, acquisition costs, and lifetime value. Data should be one of your best friends right along with experience and curiosity.
• Ability to thrive in a fast-paced environment & adapt to shifting priorities
• Exceptional attention to detail, process orientation and an analytical mindset
• Ideally located in the New York City or San Francisco Bay area