Social Intelligence Analyst

568467BR

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

IBM’s strategy is clear: we are a hybrid cloud and AI company. To bolster IBM’s leadership in the hybrid cloud and AI space, the Social Strategy and Content Experience team is responsible for translating our brand story into audience-first concepts tailored for engagement on our owned channels. Our team's mission remains focused on maintaining the enduring core ideas of the IBM brand and translating them—through content, strategy, and social media into a powerful and differentiating force for the company. Through content we help to create relevance, preference and emotional connection with IBM, its products, and with the people and institutions with which we want to work. Within that team...

The Intelligence & Analytics TEAM Is Responsible For

• Creating and managing the process by which social listening is implemented and used by IBM
• Establishing clear KPIs for campaigns and teams and providing consistent reporting against those KPIs
• Providing regular feedback to strategists and channel managers to optimize social performance
• Partnering with Innovation Lab, Influencer, and Strategy teams to create clear and consistent measurement plans and provide social listening insights
• Enabling strategists and key social personnel on key internal and external social analytics tools like Sprinklr, Pearl, Google Analytics, and the Social Scorecard
  
  

The Social Intelligence Analyst Is Responsible For

• Helping build the processes for how social listening, data analytics, and measurement in social media will advance the mission and narrative of IBM
• Developing performance measurement plans for IBM social media campaigns
• Building listening-based reports and insights within key topics relevant to IBM
• Briefing strategy and influence teams on performance and listening data
• Enabling social media professionals on critical analytics tools
• Working with vendors that supply reporting, analytics, and intelligence services, including internal intelligence partners such as MD&I
  
  

Key constituents

• Social Strategy Leads
• Social Influence and Advocacy Team
• Thought Leadership Team
• Creative + Innovation Lab Team
• Social Governance Team
• Analytics Team
• Platform Partners (LinkedIn, Twitter)
• Onalytica (external vendor)
• Employee Advocacy platform (external vendor)
• Methods+Mastery (external vendor)
  
  

Required Technical and Professional Expertise

• Social Listening (Sprinklr)
• Insights gathering and aggregation (example: Social Intelligence Dispatch)
• PoV Development
  
  

Preferred Technical And Professional Expertise

N/A

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

Your Life @ IBM

Are you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement

Benefits

In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to

IBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work.

• 12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
• World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
• Well-being programs to support mental and physical health.
• Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
• Select educational reimbursement opportunities.
• Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
• Giving and volunteer programs to benefit charitable organizations and local communities.
• Discounts on retail products, services, and experiences.
  
  

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.