Senior Team Lead, Strategic Brand Partnerships

The Hulu Brand Partnerships & Synergy Team is seeking a Senior Team Lead, Strategic Brand Partnerships who will be responsible for:

Identifying, securing and activating partnerships with external brands that extend our reach and drive awareness for new content releases;

Developing and implementing offers and activations that drive subscriber engagement; and

Ensuring that Hulu is at the forefront of creating breakthrough brand moments.

In this position, you will develop Hulu’s brand partnerships strategy and lead a team accountable for all facets of implementation including partner marketing strategy, partner management, campaign management & execution and roadmap planning. The ideal candidate will be innovative, collaborative, have people leadership experience and be driven by a desire to continuously build the Hulu brand and to re-define what’s possible in co-marketing. The position will report to the Vice President of Hulu Brand Partnerships and Synergy and work closely with teams across Hulu Marketing, Disney Streaming, Disney General Entertainment and The Walt Disney Company.

Responsibilities :

• Create and implement Hulu’s overarching brand partnerships strategy and lead a team that delivers results through culturally-impactful execution, while building an approach that aligns with Hulu and Disney Streaming’s broader strategy and business objectives
• Lead partnership relationships with external brand partners. Cultivate a pipeline of innovative, co-marketing partnerships based on mutually-beneficial value exchanges that leverage Hulu’s brand assets to drive incremental reach, awareness and brand preference among current and potential subscribers
• Develop value-add offers and experiences with external and internal partners that drive brand loyalty and improve overall subscriber retention and engagement
• Collaborate with counterparts across legal, business development, marketing and sourcing to inform and manage negotiation of partnership deal terms.
• Work closely with colleagues across Hulu Marketing, Disney Streaming and Ad Sales to re-define boundaries in partner co-marketing, provide transparency around marketing execution and identify opportunities for larger inclusion across the Hulu & Disney Streaming businesses
• Provide senior Hulu & Disney Streaming marketing leadership, internal stakeholders and external partners with campaign updates including metrics, data, qualitative & quantitative analysis to ensure co-marketing best practices are shared
• Own business plans and budgets around partnership agreements, marketing campaigns and other operational costs
  
  

Basic Qualifications :

• 7+ years of experience in marketing, product, or brand management. Entertainment and hands-on partner management experience a plus
• A track record of success building high-impact, strategic relationships with partners
• Experience in developing and executing integrated marketing programs that include partner co-marketing
• Passion for innovation and a deep understanding of how to unlock potential for co-marketing activations including custom content, retail and product/merchandise collaborations across digital marketing, influencer, experiential marketing, PR and owned channels
• People leadership experience, past experience leading cross-functional teams a plus
• Exceptional partner relationship management and negotiation skills
• Strong knowledge of industry including trends in the evolving business environment and the data and metrics needed to demonstrate campaign success
• Track record of consistently measuring important metrics and KPIs against broader business objectives
• Strong time management skills, organization skills and verbal and written communication skills
• Strong attention to detail, ability to switch between creative projects and analytical/strategic projects with ease
• Loves TV and film & obsessed with all things pop culture
• Understands the industry but is also passionate about learning; thrilled to have the chance to work at Hulu
  
  

Required Education :

• Bachelor’s Degree
  
  

Additional Information :

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is an inclusive environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process. We are proud to be an Equal Opportunity Employer.