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Posted June 10, 2022
87

Social Media Manager

87
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Who we are:

’87 is a subsidiary of Sterling Partners, a multi-strategy investment firm founded over 35 years ago that manages over $2 billion of assets for its investors. Today, the firm has expanded beyond its strong private equity practice into several other investment strategies. These investments cross several industries, and the firm makes control, non-control, and preferred equity investments. You can learn more about Sterling Partners by visiting www.sterlingpartners.com.

<... and supported by Sterling Partners, '87 invests in and incubates mission-oriented, brand-led consumer businesses. The three pillars that guide our investments and operating models include brand and marketing, technology and digital, and talent. We believe the story is the most valuable asset of an enterprise and distributing that story to its most valuable constituents is the role of modern marketing. Secondly, we believe operational excellence is the foundation of all successful businesses and building a growth stack for sustainable and reliable revenue streams is the role of modern tech-ops. And finally, we believe the power of people is the only force that can take a company from good to great and building a talented team of diverse disciplines is the role of modern leadership.

You can learn more about ’87 and our portfolio companies by visiting www.eightyseven.us.

... Opportunity:

’87 is seeking a Social Media Manager for our ‘87 portfolio companies and future investments specifically within the LA area. As a Social Media Manager, you’ll lead the strategy, content execution, and management of all social media channels, as well as lead the brands’ social mission initiatives. You will cohesively manage various company personas to achieve our marketing and community goals. As a Social Media Manager, you are up to date with the latest platforms and social media trends, as well as keep a tight pulse on current events. You understand the importance of social content—and you know how to bring it to life. Ultimately, you are the lead of our social media presence, creating high levels of engagement and deepening our social community.

What you’ll do:

  • Develop and execute strategy for social media platforms, while continually evolving and adjusting content to meet and/or exceed metric targets, including but not limited to, engagement, follower growth, impressions, reach, site traffic, revenue, etc.
  • Lead the creation and production of all content for all current and emerging platforms: Instagram, Facebook, TikTok, YouTube, Twitter, Pinterest and more, to ensure content and copy supports the brand voice and aesthetic in a compelling, engaging, useful, and delightful way
  • Create and manage social media content calendars and creative brief development in alignment with the brands’ marketing calendar and collaboration with key stakeholders
  • Strategize the promotion of all company initiatives on social media; work closely with the Brand Marketing and Brand Creative teams to ensure alignment with global strategic objectives and goals
  • Evaluate and re-design strategy for Influencer programs (brand ambassadors) that aligns with our overall brand strategy.
  • Develop and strategize programs revolving around the brand’s social mission and lead social mission initiatives for the company
  • Define metrics and KPIs to measure the success and impact of our efforts across channels; work with the Customer Experience teams to analyze performance, build insight recaps, and use the findings to continuously improve our work
  • Oversee community management across all platforms and collaborate with Customer Experience and Merchandise Team to share feedback and resolve customer/order complications
  • Support the Performance Marketing team by providing assets and creative guidance to ensure a consistent aesthetic, voice, and tone of our paid social media content
  • Monitor, research, and stay ahead of industry developments, creative trends, and culturally relevant moments to push our social media efforts forward with speed and efficiency; create content that capitalizes on various platforms or trends while staying true to the brand

Who you are:

  • BA in Marketing, Ad/Mass Comm, or relevant field preferred
  • 3+ years of social media experience at a lifestyle brand or in an editorial setting
  • Strong experience managing all content creation across social media platforms, plus for experience in Sprout Social and GRIN
  • Extensive experience, knowledge, and understanding of social channels (Instagram, YouTube, Facebook, Twitter, Pinterest, TikTok, etc.) and how content for each platform can be used most efficiently
  • Intermediate with photography and video production with the knowledge of what it takes to maintain the look, feel, and language of a brand as you bring it to life in new and special ways (plus, lighting, and creative composition is your jam)
  • Experience directing content creation, and implementing social campaigns
  • Excellent copywriting and editing skills, with the ability to engage audiences
  • Ability to be both a self-starter and a team player
  • Ability to create great working relationships with all levels within the company and across multiple disciplines
  • Proficient in Google Workspace tools and Adobe Suite (i.e., Photoshop, Premiere Pro, etc.)

  • Location: Must be located in the greater LA area