Marketing Mastermind

ABOUT DE LUNE

De Lune is a public benefit corporation on a mission to end menstrual suffering. We offer reviving relief: in the form of education, community, and healthy products that work. We are carving out our brand differentiation as building deep “big sister” trust with menstrual sufferers.

ABOUT THE ROLE

As Marketing Mastermind, you’ll be jumping into the boat with our founding team and setting sail towards sustainable growth! We are a small team of creative thinkers - obsessed with our mission, content, and products - seeking someone with a marketing mind to steer us towards profitability. This position will start as a part-time teammate with the intention of turning into a core teammate before the end of 2022 if sales and spending goals are hit.

Why you’ll want to join us

• Shape and grow an early stage brand that’s redefining menstrual health
• Join a mission-driven team with a pioneering spirit, health-first attitude, and extremely supportive investors/advisors
• Have flexibility and autonomy - this is a fully remote position with a high level of decision making power and lots of room to grow
• Learn new skills and tools in an environment that encourages experimentation and scrappiness

JOB RESPONSIBILITIES

Month-to-month

• Work directly with the founders to set strategic objectives and marketing budget for the month ahead
• Proactively identify opportunities to improve marketing mix efficiency and provide strategic and budget recommendations for any new opportunities
• Create a monthly process for analyzing marketing data: gathering feedback from existing and prospective customers, staying abreast of the competitive landscape, and monitoring campaign performance
• Bring data-driven opinions to our strategic meetings! We want a teammate who is confident enough in their analytic skills to be able to push back on the founding team on any topic relevant to marketing (could be content, site, user experience, overall budget, channel strategy, etc)

Week-to-week

• Lead a weekly all-team marketing meeting and delegate tasks as needed to appropriate teammates
• Own and execute all marketing initiatives according to the strategy and budget: from ideation to post-mortem reporting
• Collaborate with the content team to drive marketing initiatives consistent with our creative calendar and brand voice
• Define and track marketing goals and KPIs across initiatives

Day-to-day

• Own day to day management of existing paid marketing channels: Facebook/Instagram, Google, Pinterest, and Amazon (assigning creative asset asks to the content team as needed)
• Build, own, and manage any data analytics dashboards
• Manage the overall marketing budget with an emphasis on allocating resources to profitable campaigns (ROAS >1)
• Think outside the box to assess new channels (paid or earned) such as influencer, affiliate, Reddit and set up proof-of-concept experiments as appropriate
• Be responsive to team messages during work hours

KEY TRAITS

Tenacious - gets shit DONE and hits goals.

Assertive - self confident and outgoing, not afraid to push back on teammates and hold them accountable to deadlines, loves selling a brand story to a new audience.

Burning curiosity - driven to get to the bottom of complex questions/problems with real data and real talk.

KEY EXPERIENCE

Tactical marketing skills

• In-depth experience in a performance, marketing, or heavily digital role at an small ecommerce company, digitally-native brand, or marketing agency
• Proficient at setting up and running profitable campaigns in at least one of the following channels: Facebook Ads Manager, Google Ads/Youtube, Pinterest Ads, Amazon Campaign Manager
• Experience with earned or owned media such as SEO or PR is a plus
• Experience using data to analyze marketing performance and drive strategic decision making (comfortable with Google Analytics, Shopify reporting, etc)
• Possesses a well rounded toolkit of tried-and-true marketing tools, strategies, and tactics, combined with a willingness to think outside the box and try new things

Startup mindset

• Scrappy - excited to jump in and get their hands dirty
• Willing to learn new skills or channels as needed to meet goals
• Keeps up to date with industry news and trends
• A disruptor who understands the CPG world but has a desire to break the mold and build challenger brands
• Desire to work in a rapidly changing, startup environment that requires both long-term strategic thinking and short-term execution

Confident project leadership

• Experience managing a small team
• Loves to run meetings efficiently
• Self-starter who is highly motivated, detail oriented and can work independently to complete projects on time
• Excellent time management and prioritization skills
• Hyper organized and has ability to track, prioritize and drive multiple concurrent projects to successful outcomes
• Highly collaborative team player who values and nurtures strong relationships
• Adept written and verbal communicator who can translate marketing concepts and outcomes into digestible insights and recommendations

Send your resume and a quick note about why the role is right for you to: [email protected]