Brand Manager

As a female-founded company, Birdies is on a mission to empower, support and lift up all women through the products we make and the women we serve. Birdies believes in being bold on the inside and outside, taking risks and doing what’s right for its customers and employees every step of the way. Birdies’ culture is one of inclusivity, teamwork, and mutual respect, where diverse backgrounds and voices are always valued and where lifting each other up is core, so that the team can learn, grow, and win together. Birdies is backed by notable venture firms including Norwest Ventures, Forerunner Ventures and Slow Ventures. Featured in Elle, InStyle and the New York Times and known as one of Meghan Markle’s favorite shoes, Birdies is growing rapidly and looking for great people to join our team.

The Brand Manager will bring our brand to life through the development of marketing strategies and creation of marketing campaigns. The Brand Management team oversees all brand messaging and storytelling, and is responsible for bringing the brand narrative to life across channels. In this role, you’ll support the Head of Marketing and Senior Brand Manager in building and executing brand and product campaigns, from concept to photo shoot to final asset development. You’ll be responsible for creating in-season asset strategies, briefs, and final content working in partnership with the Creative team. You’ll also work with influencers and brand partners to create engaging content and marketing activations supporting Birdies’ key initiatives.

This position reports to the Senior Brand Manager. It is a hybrid in-office role based in San Francisco: working from home Monday, Tuesday, and Friday and from our Presidio, SF office on Wednesday and Thursday.

Responsibilities

• Support development of seasonal and evergreen marketing campaigns including photo shoot planning, building content strategy, and briefing cross-channel messaging
• Build strategy and lead in-season asset briefing (i.e. email, direct mail) to support brand objectives and retail sales goals
• Develop and execute influencer marketing campaigns to support cross-channel storytelling
• Collaborate with merchandising team to understand product assortment, priorities, and messaging opportunities for core and new launch styles
• Manage all brand and wholesale partnership initiatives, ensuring partner and activation fit to Birdies’ strategic objectives as well as maintaining brand voice across distribution channels
• Act as voice of the customer by overseeing customer feedback and product reviews, executing quarterly customer insights surveys, and sharing findings and recommendations to cross-functional team

Requirements

• 5+ years of marketing experience - retail industry is a must
• Strong written and verbal communication skills
• Ability to multitask, prioritize projects, and communicate effectively
• Meticulous, detail-oriented, and thorough
• Motivated self-starter with a positive attitude
• Highly adaptable to new challenges and changing priorities
• Passion for Birdies’ mission

Benefits:

• Competitive compensation
• Comprehensive health benefits
• Paid parental leave
• 401k plan
• Birdies discounts and annual product allowance
• Professional development programs
• Company sponsored volunteering opportunities

Birdies is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.