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Posted June 17, 2022
Solomon Page

Digital Marketing Associate

Solomon Page
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Digitally native fashion e-commerce site, is looking for a performance-driven Marketer who can help manage the paid media budget and optimize the marketing mix to support company objectives. The Digital Marketing Associate will help lead the strategy and execution of key marketing channels including email marketing, influencer marketing, paid search, and social media. This individual will be responsible for growing and nurturing the customer base through various acquisition and retention initiatives performed remotely and opportunity for some days in the office. This is a hybrid role – remote with availability to work in the NY office weekly and as needed.

The salary range is 85-90k.

Responsibilities:

  • Be responsible for seasonal and promotional marketing assets to be deployed across channels
  • Own all aspects of the email marketing channel including strategy development, email campaign planning, copywriting, testing, and reporting which will support the company objectives, drive top-line sales, customer acquisition, retention, and reactivation
  • Leverage deep knowledge of marketing channels to optimize email campaigns, influencer campaigns, paid search, and social media for driving growth in the customer base and in top-line sales
  • Manage influencer marketing, from outreach and partnership negotiations to campaign development and performance reporting
  • Own email marketing calendar and work in a fast-paced environment to develop email strategies and content that increase customer acquisition, engagement, retention, and file growth
  • Coordinate with the Buying team to ensure emails are reflective of key investments and business strategies
  • Own the email service platform to optimize automated emails and segmented email marketing campaigns
  • Track and analyze email campaign performance on a monthly basis
  • Manage all influencer partnerships from development of new partnerships to planning of social posts and assessment of performance
  • Work closely with the Graphic Designer to create relevant and compelling promotional marketing assets (including regular homepage updates and paid social asset creation)
  • Work closely with their paid search agency to coordinate deployment of new marketing assets
  • Analyze data to distill results and give recommendations to optimization decisions
  • Bring an elevated taste level for Fashion with a strong knowledge and passion for trends

Qualifications:

  • Bachelor's degree from a 4-year college
  • Internships and work experience in a business/marketing associate capacity
  • 2-3 years of relevant digital marketing experience
  • Experience working in a role where creative thinking, creative writing, analytical rigor, excellent written and oral communication skills, and detail orientation have been utilized
  • Must have strong writing skills, interpersonal skills, along with a creative eye, highly organized, and solution oriented
  • Must have a passion for email marketing and influencer marketing
  • Must be a team player and must be comfortable working in a less structured, dynamic, and fast-paced environment
  • Knowledge of ecommerce best practices and customer behavior
  • Excellent interpersonal skills with the ability to work across functional lines and at many levels
  • Technical skills: Microsoft Word/Excel/PowerPoint
  • Working/basic knowledge of Photoshop/Illustrator preferred

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.