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Posted June 17, 2022
DVF (Diane von Furstenberg)

Social Media Manager

DVF (Diane von Furstenberg)
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

This position requires you to be avaliable in person at the New York City office.

The Social Media Manager will fulfill a critical role in the developing Content department of DVF. The ideal candidate would be an experienced expert in creating and deploying engaging and brand-appropriate organic and paid collateral. They would work on top line social strategy, managing the paid brand social budget and strategy. This candidate will have several years of experience in growing followership and engagement from an organic as well as programmatic stand point, across all channels. This candidate should have excellent relationships with industry influencers and work closely with affiliate influencer partners and publishers. In addition, this candidate would manage the Social Media Editor.

  • Work closely with the Content, Creative, PR and Marketing teams to plan seasonal social content (organic and paid) across all channels to engage and grow and audience and engagement. To attract a new viewer/consumer to the brand through engaging content and programmatic execution.
  • Work with the Snr Content Director to plan and implement – supported by the Social Media Editor – the seasonal strategy for Paid Brand Social across channels including but not limited to Instagram and Facebook.
  • Work with international partners to develop and oversee the execution of social media in local markets, on all locally appropriate channels. Develop concepts for locally appropriate social content that remains true to the brand. Develop new local handles where appropriate, and help grow a global network of influencers.
  • Social Partnerships: Work closely with the Social Media Editor and Director of E-Commerce on maintaining and developing affiliate relationships and placements. Work closely with Director of VIP and PR on developing and maintaining influencer relationships and content projects. Manage the social gifting program.
  • Manage and develop the skills of the Social Media Editor.
  • Stay relevant in the marketplace – explore new platforms, test new tools, develop new strategies, think internationally.

Qualifications:

  • Bachelor’s Degree
  • Excellent track record of growth and engagement with brands in the relevant field.
  • Strong relationships builder and networking skills to cultivate relationships with influencers and publishers.
  • Outstanding communicator with excellent persuasive skills to initiate and contribute to partnerships with affiliates, influencers etc.
  • Management skills – for Social Media Editor.
  • 3+ years experience in social media ideally in luxury/contemporary fashion. Ideally single brand experience preferred.
  • High standards of professionalism: e.g. luxury experience is a plus, experience working in corporate environment is a plus (e.g. Finance, Consulting etc.)