Senior Social Media Strategist

Associate Director, Social Content & Engagement Strategy

We are seeking an Associate Director, Social Content & Engagement Strategist to join our rapidly growing, dedicated Social Media team - that creates and executes social media marketing campaigns.

The Associate Director, Social Media Strategist works with the Social Media Strategist and Director to develop and execute social marketing campaigns and programs by working directly with the client and integrated agency teams to plan, execute and measure all aspects of social media marketing programs. We are looking for candidates that possess a true passion for building innovative experiences and uncovering the insights that will guide the creation of breakthrough social content.

Responsibilities:

1. Lead the development and maintenance of social media best practice documents, oversee the timely creation of POV documents regarding any significant platform updates, trends and regulatory updates that may impact the client’s social media marketing efforts
2. Manage ongoing optimization of the social strategy, playbook, community management, content creation, social promotions/contests, partnerships, and UGC to improving our delivery and enhance results
3. Lead development of campaign content in partnership with the Community Managers and creative team
4. Conducts and manages ongoing influencer & advocacy initiatives on behalf of clients that adhere to the FTC/FCC guidelines and best practices
5. Partner with the analytics team to help develop recaps and reports, extrapolating key findings and making them relatable and actionable
6. Ensures campaign goals/KPIs are met
7. Serve as key day-to-day client counselor on social media strategy with the client, and troubleshoot issues as they arise
8. Collaborate closely with partner agencies
9. Supervise, train and mentor junior level employees
10. Supports knowledge sharing between the Social and Content Marketing practice and other disciplines
11. Supports and contributes to business development opportunities

Qualifications

1. 7-9 years of social media and digital experience at an interactive, advertising, public relations/communications, or other marketing agency
2. Experience concepting, delivering and executing social media programs for leading consumer brands (CPG or automotive experience is a plus) including social media, content marketing, and paid social media
3. A content marketing strategy mindset that looks beyond the day-to-day social media posts, with the ability to marry social media strategy with a brand’s attitude, tone & voice in ways that build valuable and long-lasting relationships with the brand’s target consumers
4. Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
5. Driven by an avid curiosity that will help identify the next evolution of consumer behaviors on social media, as well as emerging community platforms and first-mover opportunities with existing platforms
6. Possess a proven knowledge of major and emerging social channels, the specific rules of engagement for brands/advertisers on each as well as general platform policies
7. Must have active accounts across key social media sites including, but not limited to; TikTok Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn
8. Has established an understanding of digital in the marketing space (social, paid media, analytics, UGC, influencers, third-party listening) as well as having demonstrated proficiency with online tracking methodologies and measurement best practices
9. Excellent project management, problem solving, interpersonal, client, presentation and written/verbal communication skills
10. A keen eye for detail, proactive disposition and process driven
11. Ability to multitask and thrive in a fast-paced, dynamic environment
12. Collaborative team player able to integrate with a diverse, talented agency team and the interpersonal skills needed to foster and build strong relationships with clients, vendors, platform representatives, etc.