Global Vertical & Growth Marketing Director, Travel & Hospitality

Welcome to the Future of Digital Business Integration

This is your invitation to participate in our global mission to create digital, AI-powered business services for the world’s most innovative brands, backed by our cutting-edge technological platforms and, most importantly, our empathetic human touch.

We believe that your talent is the missing piece of our company’s puzzle, where you will be encouraged to use it to bring creative projects to life, partnering with individuals that reflect the rich diversity of our planet under a global roof that provides equitable access to opportunities for everyone. Because together, we are inspired to be the best.

Your Footprint as a Global Vertical & Growth Marketing Director Will Be…

… to facilitate new business revenue growth and support retention and expansion of Travel & Hospitality client relationships using an account-based marketing approach. The position is growth-minded and a collaborative team player who partners with Global Marketing teams, Business Intelligence, Business Development, and Account Management teams to build and activate the industry marketing and sales enablement plans— across content, communications, digital channels, lead generation, events, and marketing operations.

The Global Travel & Hospitality vertical has a robust year-on-year growth trajectory at Teleperformance. This role will be part of the T&H team and matrixed into Marketing.

As a Global Vertical & Growth Marketing Director, You Will…

… work closely with Client Services and Growth Marketing leadership, develop, and activate an industry-specific marketing plan to build awareness of T&H’s industry-focused practices, and help the team meet outlined revenue goals.

… partner with the Global T&H Leadership team to support the development and execution of the overall T&H strategy. Be an integral part of the T&H Global team.

… meet the baseline monthly, quarterly, and annual KPIs identified for each Client Marketing Plan across campaigns, content (playbooks, blogs, vlogs, articles, podcasts, videos, etc.), PR, events, awards, go-to-market collateral, Internal sales & marketing content creation, web properties, and case studies.

... create, manage and experiment with new user acquisition campaigns.

... conceive and execute a wide range of content campaigns to drive education and engagement.

... manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, and YouTube) and drive content creation.

... bring your experience and knowledge in Lead Generation, Email Marketing, Social Selling, Event Management & Competitive & Market Intelligence

.... analyze data to monitor revenue performance and uncover areas for improvement.

... prepare and present recommendations, reports, and findings from experimental data up to the executive level.

… work with Global Marketing teams to identify and collaboratively activate Teleperformance’s industry-specific presence at hosted, industry, and partner events.

… work directly with the content, communication, and PR teams to identify publishing opportunities for vertical groups in targeted publications to communicate industry points of view and share client stories/successes.

… partner with Global & Regional Business Intelligence and Knowledge Services teams to support sales enablement efforts, and stay on top of the competitive landscape, next-generation capabilities, client’s needs, and assist with product/service/vertical T&H launches, including the strategy, messaging, and preparation of sales training material, presentations, sales collateral.

… facilitate communication internally to keep key stakeholders informed and externally to promote/position the company.

… ensure consistency of T&H content usage internally and externally – bring to life the vertical in the company’s social reputation and presence – leverage for communications and demand generation.

… develop and maintain the T&H Content Library inclusive of TP productions through various channels (text, voice, video) and industry productions relevant to TP strategy and approach.

… work with global marketing teams to ensure company communications are disseminated promptly.

What Would You Need to Succeed?

• MBA in Marketing or any travel and hospitality branches
• 7+ years of marketing experience in comparable industries (particularly the T&H industry)
• 10+ years of Experience in Growth/Field Marketing
• Management experience preferred (people and process)
• Experience in working in a matrix environment is essential
• Proven success with client-facing interactions as it to developing content and presentations; identifying key facets to highlight is key
• Ability to work collaboratively with sales, account management, client services, and executives.
• Ability to work in a matrixed and virtual organization

The Skills You Bring…

• Strong communication, interpersonal, and public speaking skills.
• Strong leadership style, robust and tenacious, prioritizing and working under pressure to tight deadlines.
• Extensive expertise in building and managing long-term relationships with business partners – both internally and externally
• Experience in conceptualizing presentations and content focused on improving global capability position for T&H vertical
• Great influencer, Strong analytical abilities.
• Be self-motivated, highly organized, and detail-oriented.
• Energetic and productive under stressful deadlines.
• Good communicator (both verbally and in writing), able to build strong working relationships
• Creative and innovative

… and The Knowledge You Will Share.

• Exposure to the non-traditional back office, complex travel & hospitality lines of business.
• Proven project management skills, with a high energy level
• Excellent knowledge of sales and sales support needs
• Excellent written and oral communication skills; comfortable working with sales professionals, account managers, senior managers, directors, etc.
• Must have a high level of proficiency with various software applications programs including Microsoft PowerPoint, Microsoft Word, and Excel, and other applications in the Office Suite
• Knowledge of Adobe Photoshop (or other desktop publishing) and video content creation a plus
• Must be comfortable in all marketing channels (i.e., social, apps, traditional, etc.)

The Leadership Competencies for Exceptional Potential Are…

• Smart and Decisive with Data: The ability to identify patterns across situations that are not related and to identify fundamental or underlying issues in complex problems using data.
• Transformational Leader – Empathy, E.I. & Resilience: Awareness and understanding of your strengths, limitations, values, how you best performance, and your ability to manage feelings, thoughts, and behaviors – leading to successful interactions and relationships.
• Agile Mindset: Promote the culture of continuous feedback and improvement, allowing teams to react quickly to change, preventing issues by progress speed optimization, and enabling teams to re-route as necessary, based on the dynamic BPO cadence.
• Adaptability: The ability to effectively adapt to various situations, individuals, or groups, understand and appreciate different and opposing perspectives, adapting the approach as the requirements change.
• Global Thinker: The ability to develop a broad, big-picture view of Teleperformance and its mission, considering threats, trends, opportunities, and stakeholder focus, links long-range vision to daily work.
• Innovative and Creative: The ability to imagine something new and realize it.
• Purposeful and Impactful: Constantly aware of the reason for doing, the significance of what you are doing, and the effect it will have.
• A True Partner: The ultimate collaborator seeking to add value in every interaction, sensing joint accountability in all business scenarios
• Authentic and Connected Leader: The ability to understand other people, hearing and understanding expressed thoughts, feelings, and concerns of others, fostering a psychologically safe environment that will encourage professional and personal growth, leading to the development of future talent.
• Infinite Learner: Forever curious to pursue learning opportunities provided, discovers their own, and constantly learns on the job.
• Digitally Smart: Adapt rapidly to new technology when needed, including integrating and accepting new system tools, applications, and methods—employing technology to optimize organizational and individual performance.

Why Should You Be Excited to Join the Teleperformance Family?

• We encourage you to live well. To establish the right work-life balance.
• We want you to focus on your future with our financial benefits plans.
• We want you to keep learning, with excellent leadership development options for everyone.
• We encourage you to be creative and to provide outside-the-box solutions.
• We care about our citizens of the world with our great give-back programs.
• We work hard to cultivate a supportive and welcoming workplace for everyone.
• We encourage a full range of diverse and talented candidates to apply for our positions.
• We are committed to building an inclusive workplace with our DE&I programs.
• Our Cloud Campuses open their doors for you to lead from any global location.

Is There a Fine Print?

No fine print to be found here! But now that we’ve got your attention, we’ll take this space to remind you that Teleperformance is home to a global family with people from various backgrounds and lifestyles. We will always embrace diversity and never discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or other differences.