Senior Campaign Marketing Manager, Photoshop

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Senior Marketing Manager leads marketing strategies and integrated marketing plans that drive audience and business growth for Adobe Photoshop.

We are seeking a dynamic marketer to create breakthrough marketing ideas and content that inspire audiences; encourage product adoption and engagement, build long-term, customer value. You are a marketing leader that can balance long-term strategy with short-term results and focused execution in a fast-paced, growing business.

We are looking for a skilled storyteller who brings an audience-focused, modern approach to building marketing strategies, campaigns, content and programs that create results at scale. You’ll bring new thinking and fresh perspectives on how, where and when we can reach our audiences.

You will help lead campaign plans in partnership with cross-functional team support including Social, Studio, Advertising, Performance Media, Lifecycle Marketing, Engagement and Retention, & Adobe.com. This global role partners closely with teams in the European, Japan, and Asia-Pacific regions and is also a strategic partner to Product Marketing and Go-to-Market teams working together to deliver against annual strategies and business goals.

What you’ll do

• Formulate and drive global campaign marketing strategies that drive awareness, engagement, and conversion for the Adobe Photoshop ecosystem.
• Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and audience goals.
• Create communication strategies that expand reach, drive relevance and fuel interest through partnerships, social channels, influencers, blogs, and new media channels.
• Collaborate and develop strong working relationships with cross functional teams across the global marketing organization and the digital media organization to optimize consumer journeys; breakthrough content and messaging.
• Partner with marketing teams based in regions of EMEA, Japan, and APAC to provide framework and mentorship that enables the scale of global campaigns and consistency of outcomes.
• Manage bottoms-up forecasts and budget for your campaigns in connection to quarterly and annual plans.
• Measure and optimize marketing funnel and programs. Take accountability for budget, resource allocation, and performance to plan against defined metrics.
• Know our products, our categories, and our consumers.
  
  

What we’re looking for

• Bring 10+ years of dynamic marketing working on/with consumer and technology brands and products
• Experience working on campaigns with/at agencies focused on (digital, social media, influencer marketing)
• Proven track record of success and achievement associated with results oriented, campaigns and plans.
• Customer first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys.
• Be a story-teller. Craft compelling messages that captivate audiences and offer them valuable solutions.
• Be a strong communicator with attention to detail. Listen and distill feedback and points of view from all levels of the organization.
• Ability to work with and influence team members and leaders across the organization.
• Balance creative inspiration and insight and fact-based analytics.
• Fast learner with a positive demeanor and ability to try new things.
• Navigate a matrixed organization and represent your work, your team with integrity and self-sufficiency.