Director, Community & Influencer Marketing

About

The most successful companies are brilliant storytellers that put their products, their people and why they matter at the heart of every interaction. LocalAway's mission is to do this by bringing together local communities worldwide.

Reporting to the CEO and COO, you will join a growing team working to innovate and extend social and influencer community programs at LocalAway. Our goal is to engage, educate, inspire and drive business outcomes across all our audiences around LocalAway’s vision for a more people-centric future of retail.

The Social and Influencer roles work across multiple social platforms and communicate with a diverse range of audiences, from existing & prospective influencers (we call them Styletrotters) and their audiences, to new shoppers, stakeholders, partners and our portfolio of apparel brands & vendors as well as our team. The social team will also work in close partnership with other team members to deliver on our strategies for the company.

About the Role

As Social & Influencer Director, you will be responsible for helping to set the strategy, create the campaigns, manage the channels and leading the team to creating compelling content that explains what LocalAway does, inspires people to connect with us and experience all the ways that we can help people find what they love, whether through a Styletrotter, community, or through engaging shopping experiences. You will also lead efforts around key milestones that touch our consumer audience, including efforts around our brand and reputation, integrated marketing campaigns, branded events and social-first initiatives.

To be successful you will align the Social and Influencer strategy with business goals, optimize for impact and create bold strategies that drive key outcomes for the business, enable us to innovate and grow our channels and enable learning opportunities for the company and the team. You will enable the creation of compelling, engaging, fun and effective ways to connect with consumers through social and influencer. You will leverage your outstanding relationships and industry insight to expand the reach and relevance of LocalAway, and to create communications platforms that help define LocalAway’s unique approach to retail.

You will be instrumental in building the team for the future, both in the U.S, and as we expand our Styletrotters internationally.

You're excited about this opportunity because you will…

• Set social & influencer strategy at LocalAway as part of the comms and marketing leadership team, --you will help define and set strategy and business impact metrics for our Social & Influencer efforts, expand our capabilities and innovate our channels. You will also strategically leverage social content and brand ambassadors to extend and manage the company’s external reputation. You will help manage our brand partners to support the business

• You will build content that helps broaden the appeal of LocalAway, and invite more consumers than ever into our shopping experiences- you will create reasons for even more consumers to engage with LocalAway, and help them understand all the ways in which we can support their shopping needs.

• Leverage your network--you will both create and use your relationships with content creators, influencers, agencies and industry notables to help tell the right stories at the right time and innovate our content. You will constantly identify opportunities to spread the LocalAway story across our channels.

• Be a trusted partner--you will interact with the LocalAway leadership and management team often. You will own and build trusted relationships with stakeholders across our business to deliver on your strategy. You will be an advocate for the brand and the communications functions.

• Have scope and flexibility to be autonomous and creative--you will have the room to rethink the ‘what, why and how’ of our social & influencer approach, and then deliver on your ideas.

• Be part of a bold new approach--we are transforming retail with an entirely new model that redefines the way people shop

• Impact the whole company--your work will represent LocalAway, our vision, our technology and our people. It will engage, inspire and motivate all of us.

• Be part of a strong, vibrant and diverse culture--you will be eager to be a part of a culture that is supportive, inclusive, and encourages new and novel approaches.

We’re excited about you because…

• You have the right breadth of experience--you have 6-10+ years of experience in social and influencer-focused roles. A strong understanding of performance-based marketing is an asset.

• You are an outstanding storyteller--you are capable of taking information and insight to build compelling content that appeals to our target audiences. You are immersed in the social landscape, and know how to connect copy and creative to connect to consumers and make them feel seen & heard. You have a strong gut instinct for that amazing angle.You demonstrate excellence in communication across different mediums and audiences.

• You have an incredible network --you have a demonstrated ability to build strong relationships across the social & influencer landscape. You can leverage those relationships to foster connections, gain insight and ultimately deliver compelling communications for LocalAway.

• You can collaborate across teams--you demonstrate leadership and strong decision-making skills, but you also have empathy for co-workers, value input, and are comfortable working through ambiguity to make progress.

• You are a self-starter--you’re used to working in a fast-paced environment and possess a keen sense of what needs to happen and the energy to do it--from strategy and prioritization, to attention to detail and results-driven mindset. In short, you get things done.

• You are passionate about what you do--you’re curious to learn, your value a feedback-oriented culture, and you are excited about what you could make possible at LocalAway.

Why you'll love working at LocalAway...

• We are a group of bright and kind people who are motivated by challenge. You can be your authentic self here, and are empowered to encourage others to do the same!
• We are a technologically and data-driven business
• We are committed to our Styletrotters and connected through our vision of “Belonging Anywhere through Fashion”
• We love solving problems, thinking creatively and trying new things
• We believe in autonomy & taking initiative
• We are challenged, developed and have meaningful impact
• We take what we do seriously. We don’t take ourselves seriously
• We have a smart, experienced leadership team that wants to do it right & is open to new ideas
• You will be proud to say that you work for LocalAway and will know that the work you do brings joy to our users and clients every day