Skip to main content
Posted June 21, 2022
Amazon

Marketing Manager, Fashion Innovations

Amazon
Santa Monica, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Summary

DESCRIPTION

  • This role can reside in any of the following corporate office locations: New York, NY; Santa Monica, CA; or Seattle, WA. Relocation package and assistance is available.

The Amazon Fashion Marketing & Branding team (amazon.com/fashion) is responsible for creating breakthrough marketing strategies and content to reach and resonate with today’s audience. We aspire to meet customers wherever they may be—on social media, on their phones and devices, across the site, in their inboxes—and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. We believe in people-first storytelling, including highlighting real customers and communities and celebrating what they’re wearing now. Our ultimate objective is to help customers feel like their best selves by making getting dressed that much easier. Each day feels a little bit different on this team, as we produce and promote content for an exciting array of brands, products, experiences, and features. In addition to highlighting new arrivals, rising-star brands, and trending and most-loved product, we also accelerate the convenience of shopping for fashion by introducing customers to Prime Try Before You Buy (6 free items for 7 days), Personal Shopper, Luxury Stores, The Drop, virtual try-on experiences, the latest in sustainability, custom Made for You T-shirts, and beyond. We challenge ourselves to produce bar-raising, engaging, and creative content – but above all else, we want to (1) make shopping fun and (2) tell stories we can be proud of.

We’re a team of 55+, including product marketers, brand marketers, marketing strategists, customer insights leaders, creative directors, art directors, producers, visual designers, copywriters, stylists, fashion/content editors, channel leads (Tiktok, Twitch, Instagram, email, ads, etc.), and beyond, sitting in NYC, Seattle, Santa Monica (and lots of virtual locations!). Our team is filled with a wide range of personalities and backgrounds, including experts in video, influencer strategy, consumer behavior, large-scale 360-marketing campaigns, branding, merchandising, styling, and beyond who have come from backgrounds in retail, tech, print media, digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer. Many of our team members have been in the org for 5-10+ years, and we pride ourselves on creating an organization where marketers and creatives can build careers.

As part of our expansion, the Amazon Fashion Marketing & Branding team is seeking a Fashion Innovations Marketing Manager to support the annual marketing strategies and campaigns for 4 of our Fashion Innovation programs which are: (2) programs that live within our VTO (Virtual Try On) portfolio; Alexa Style: your trusted style advisor that provides daily outfit inspiration and recommendations that can help you decide what to wear; and (1) confidential customer-facing program, launching later in 2022.

The Fashion Innovations Marketing Manager will be supporting the Sr. Product Marketer, Fashion Innovations in creating the go-to-market plans and implementing annual strategies that continuously drive customer awareness and engagement. The Marketing Manager will be responsible for creating best-in-class marketing campaigns which help to drive sales, engagement, and customer growth for all 4 programs. You will work with your team on the execution and optimization of all elements of the marketing campaigns (product, copy, targeting, creative templates, timing, etc.) and will leverage performance data and testing to develop recommendations and best practices for these programs. You will build, merchandise, target, deploy, and optimize email marketing communication for your 4 programs and support the Sr. Product Marketer in building out a customer retention and acquisition roadmap, with the goal of engaging, inspiring, and converting customers and building affinity for specific program experiences. The ideal candidate is a strong project manager who is customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment.

A successful candidate must be able to work at the strategic level (using customer behavior to generate ideas for growth) and at the tactical level (optimizing campaigns, analyzing traffic data, and solving problems). This candidate will have a strong understanding of the marketing funnel and possess project management skills and influencing skills to work across multiple teams to achieve success.

Key job responsibilities

Core Responsibilities Of The Marketing Manager Will Be To

  • Develop an on-site testing roadmap and annual plan for marketing campaigns
  • Develop on-site marketing metrics, goals, and KPIs to measure and track business results of campaigns
  • Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
  • Own reporting of key content and marketing metrics to the leadership team and broader organization.
  • Own weekly, monthly, and quarterly reporting on the state of initiatives and goals assigned.
  • Manage and report out on projects, status, and work with teams to remove any project blockers.

Basic Qualifications

BASIC QUALIFICATIONS

  • 2+ years of experience in digital marketing or product marketing
  • Experience with developing, executing, and analyzing marketing experiments and tests.
  • Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, legal, and merchandising teams
  • High attention to detail and ability to manage multiple, competing priorities simultaneously and deliver results.
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs.
  • Excellent verbal and written communication skills.

Preferred Qualifications

PREFERRED QUALIFICATIONS

  • Proven track record of defining and delivering innovative campaigns that drive long-term results.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.


Company - Amazon.com Services LLC

Job ID: A1996290