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Posted June 22, 2022
Hawke Media

Director, Brand Strategy

Hawke Media
United States Remote ⚠ [Archived] No Longer Accepting Applicants

About Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Job Summary

The team works with a myriad of clients - typically 3-5 at a given time - and the work ranges from startups with a dollar and a dream all the way up to multinational corporations looking to refresh their brand presence and brand or launch a new product.

The Director of Brand Strategy oversees and mentors a team of brand strategists. The Brand Strategy team conducts competitive brand analysis and research, crafts unique positioning directions, and guides messaging creation and ideation.

Responsibilities

  • Act as trusted advisor to internal and external teams
  • Provide cross-channel leadership and collaboration; own, drive and direct areas of collaboration with Hawke’s media, strategy and creative teams
  • Hold teams accountable to provide complete A+ work on time and on point
  • Solve complex problems for clients by understanding their business, its needs and industry and analytic trends
  • Explain complex business, branding and data insights to clients at any point in their brand journey
  • Channel management activities including:
  • Manage internal/external team tasks
  • QA of expert work where appropriate/needed
  • Ensure project timelines are populated, updated and clearly communicated
  • Create and communicate monthly, quarterly and annual plans to clients
  • Manage department’s revenue stream and assign the appropriate experts to each account
  • Expand on existing strategies, add new services and research new platforms to create growth
  • Craft custom brand strategy proposals to support unique client needs
  • Aid the sales and business development process (scoping, pitching, etc.) as needed
  • Interview new brand strategy candidates as needed

Skills and experience

  • 5+ years of advertising agency or brand management experience
  • Excellent understanding of brand strategy frameworks (positioning statement, white space grids, etc.)
  • Excellent understanding of makes a successful brand
  • Solid understanding of 3rd party analytic platforms like Google Analytics
  • Extremely strong analytical skills, with a data driven approach
  • Demonstrated ability and experience advising/persuading C-Suite level executives
  • Ability to extract trends and insights from complex and disparate data sets
  • Intermediate knowledge of content, influencer and affiliate Marketing
  • Knowledge of both standard e-commerce funnel as well as b2b/lead gen funnel (how to build, optimize, etc).
  • Creative copywriting ability including customer personas, taglines, headlines, USPs, ad copy, website copy, etc
  • Understanding of brand stewardship and how to grow and protect brand value