Skip to main content
Posted June 23, 2022
BrainPOP

Social Media Manager.

BrainPOP
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

BrainPOP is an online K-12 educational solution that makes rigorous learning experiences accessible and engaging for all. Proven to raise academic achievement, BrainPOP has been a trusted resource to more than six million educators, and has engaged the hearts and challenged the minds of over 300 million learners worldwide.

We're seeking a Social Media Manager to join our team. This position will report to the Sr. Director, Consumer Brand & Partnerships.

As the Social Media Manager, you will define strategy, create monthly tactical briefs, and execute as well as maintain a cross-functional content calendar. You will project manage a social team, and ensure all copy and imagery for our organic social media channels reflects our brand positioning. You will ensure that all content created under your team ladders up to the overall goals of increasing brand awareness, engagement, and acquisition within both of our educator and parent communities. In addition, you will monitor and benchmark our channel activities and engagement to our competitor set. You will lead bi-monthly reporting across all our organic social channels and lead 30 day performance retros. Channels include Facebook, Twitter, Instagram, LinkedIn, YouTube, & TikTok. A creative social media marketer, with a passion for education, you are on top of social media trends, conversations in the education and parenting space, and know how to iterate for and report on success.

You will manage our growing community of educators and parents across social media and route queries in partnership with the Customer Success and Marketing teams. You will be an active participant in all community conversations to drive engagement. You will also work in close partnership with our Influencer Manager to engage with all of our relevant Influencer and brand partners. You will use platforms including Sprout, Bit.ly, and Google Analytics to perform job functions and track success. You will use Asana to manage projects end to end with the social team.

This is a critical role on the Marketing team at BrainPOP with direct accountability for all social KPIs. Your contributions will directly impact our brand awareness goals and drive a measurable increase in BrainPOP's share of voice both online and offline.

In this role, you will:

  • Define and develop BrainPOP's social media strategy across all channels
  • Develop social media campaigns that support our overall marketing goals
  • Develop and converse with our educator and parent communities
  • Maintain a content calendar, monthly brief, bi-monthly report, and 30 day retro
  • Stay informed on social media trends and continuously monitor competitors
  • Respond to customer queries and participate in our community
  • Use tracking platforms including Sprout Social, Bit.ly, SEMRush, and Google Analytics
  • Work cross-functionally with departments including Customer Success, Product Marketing and PR
  • Use research and industry best practice to make judgments about social content, iterating based on analytics

You Are

  • Excited about growing an organic, engaged social media following!
  • An articulate project manager, problem solver, and communicator
  • Quick to learn new programs and tools to benefit the team
  • Excited to contribute to BrainPOP's mission to empower kids to shape the world around them and within them
  • Deeply knowledgeable about the needs of educators and parents
  • A self-starter with great instincts and the ability to discern upcoming needs
  • Autonomous with the time management and organizational skills to also work independently

On Your Resume

  • A minimum of 3-5 years of social media management experience (preferably for an education or parent-facing brand)
  • Experience growing an organic following on social media
  • Experience with both high-level social media strategy and tactical execution
  • Experience working cross functionally with both copywriters and designers
  • Experience with designing/editing templates on the fly as needed
  • Experience with analytics tools (e.g., Google Analytics)
  • Experience with social media management tools (e.g., Sprout Social)
  • Experience with community management

Nice-to-Haves

  • Experience working with digital communities of parents and/or educators
  • Experience working with education/edtech brands and organizations

Life at BrainPOP

Our commitment to supporting and empowering teachers and students is reflected in our dedication to enhancing the lives of our employees—in and out of the office.

Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual-citizens, and so much more. We value Diversity & Inclusion, collaboration, and learning from multiple perspectives, and encourage people to bring their most authentic selves to work.

Besides offering a comprehensive benefits package and putting an emphasis on work-life balance, we make it a point to integrate fun and play into the workplace.

We offer:

  • Corporate Donation Matching
  • Medical, Dental, Vision and Paid Life Insurance
  • 401K with a company match
  • Friends & Family BrainPOP Subscription
  • Learning & Development Stipend
  • Wellness Activities (ClassPass Membership)
  • Annual Performance Bonus & Equity Appreciation Plan
  • Company Events (happy hours, volunteering opportunities, trivia nights, and monthly Town Halls)

What we do today directly impacts how teachers teach, and students learn. We continue to be inspired because we can see the difference we're making and we're proud to be a creative, collaborative, always-teaching, and always-learning community.

BrainPOP is a hybrid work environment, allowing employees to self-select where they work-whether fully remote in approved states or in-office in our New York headquarters.

We are able to employ remotely out of the following approved hiring states:

  • California
  • Connecticut
  • Florida
  • Georgia
  • Massachusetts
  • Missouri
  • New Jersey
  • New York
  • North Carolina
  • Oregon
  • Pennsylvania
  • Tennessee
  • Texas

We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.