Senior Associate, Influencer Marketing

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz.

The Ideal Candidate

HelloFresh Group’s Growth Marketing team is hiring a Senior Associate, Influencer Marketing to support the rapidly growing Influencer Marketing channel.

• Has a keen knowledge of the influencer landscape,
• Is a strong relationship manager,
• Is comfortable managing complex data/analytics systems,
• Thrives in a fast-paced environment.
  

Primary responsibilities will be influencer sourcing, contract negotiation, and analyzing influencer performance to achieve our ambitious acquisition goals for one of our emerging brands.

To succeed in this role, you’ll need experience in marketing, communications and analytics to implement innovative influencer campaigns across multiple social platforms.

You will…

• Drive customer acquisition and brand growth of one of our emerging brands influencer marketing channels
• Conduct research to source, vet, and analyze influencers for potential collaborations
• Manage inbound and outbound influencer communication/requests, product delivery organization and influencer payment
• Oversee Micro / Mid Tier Influencer Programming via AspireIQ, direct deals with Macro Partners and our one of our emerging brands whitelisting program
• Create campaign analyses looking at correlations between KPIs and test variables, including ER, CR, CAC, etc. across multiple campaigns
• Develop a robust and well-organized database of talent with continual outreach for micro/mid-tier, vlogging and dark posting partners
• Work with internal analytics resources to further enhance reporting and insights within and across campaigns
• Manage discount code creation process and the tracking of VIP Box orders
• Research and stay on top of emerging influencer platforms and trends
• Research influencer landscape to inform new influencer campaign strategies
• Work cross-functionally across the organization as needed on a project by project basis
  

You are…

• Organized – organizational skills, project management skills and ability to multitask are the foundation of everything you do
• Creative— Challenge conventional methods and open to new ideas
• A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Enterprising— Seek to take up and start new projects. Able to achieve work with risk of failure
• Driven for Results— Push projects to completion with a sense of urgency
• Personable - able to build and maintain significant relationships with internal and external stakeholders
  

At a minimum, you have...

• 2-4 years of professional experience in marketing or brand management
• Fluency in Excel (Microsoft Office) and proficiency in Google platforms, Tableau, third party analytics platforms and media attribution technology/methodologies is preferred
• Intellectually curious with strong analytical skills
• Strategic & critical thinking – you get the smaller and the bigger picture
• Understand key business KPIs for subscription e-commerce (CAC, CLV, CR, etc.)
• A team player with a fantastic can-do attitude ("no" isn't in your vocabulary!)
• Excited to work in a fast-paced environment with constant change
• Excellent communication skills with a sharp attention to detail and organization
  

You’ll get…

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company
  

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn