ABOUT MESHKI:
MESHKI is an Australian brand with a mission to empower women worldwide to be confident, ambitious & unstoppable!
Founded in 2013, MESHKI has grown to become one of Australia's fastest growing brands (winner of NSW Export Awards 2019) and worn and loved by women worldwide, including celebrities like Jennifer Lopez, the Kardashians, Jenners, Hadids, Ariana Grande and the list goes on…
With influencer marketing at the heart of the brand, in order to continue our growth within the US market, we are currently in the search for a PR/Influencer Marketing Specialist who is an expert at all things PR and influencer marketing in order to grow our brand awareness in the US.
WHAT YOU’LL BE DOING
- Identifying key strategic US based influencers to collaborate with that help elevate the brand and influence sales
- Establishing and building relationships with key US influencers, negotiating rates and deliverables, arranging shipment of packages and coordinating posts
- Ideation and strategising brand activations and events that support growth plans in the US
- Working closely with the Australian PR and Influencer Marketing team to ensure efforts are consistent and aligned
- Working closely with the cross functional Australian team to ensure influencer marketing efforts are aligned with the product launches, sell-through objectives to ensure the
- Working closely with the Social Media and Marketing teams to ensure the content requirements are sourced
- Building reports and analysing results and performance of Influencer Marketing activity to ensure the influencer activity achieves high engagement and results in sales, followers growth and brand respect and love
- Able to inform the Australian team on the demands and cultural nuances of the US market
WHAT YOU’LL NEED:
- Minimum 2 years of experience in PR/Influencer Marketing
- A genuine love for MESHKI as a brand ( but seriously, if you haven’t shopped with us before, this role is not for you)
- A bubbly, genuine and outgoing personality
- Exceptional relationship building skills (you are the friend that has to say hi to a million people when you go out)
- A natural charm and strong negotiation skills ( you know how to make a deal happen)
- Strong understanding of MESHKI’s branding and what constitutes GOOD content
- Exceptional knowledge of influencers on Instagram, Youtube & Tiktok (if there was an Influencer Trivia, you would win 100%! )
- A creative mind, able to think of ideas that haven’t been done before (for gifting, initiatives, events)
- Ability to communicate ideas clearly verbally and visually
- Able to analyse and learn from data to improve performance
- Passionate about women empowerment, diversity and inclusion in the fashion industry
- A great sense of style that fits MESHKI aesthetic in order to manage the outfit selection of influencers
- Able to work flexibly with the Australian team and the different time zones.
- Experience hosting/coordinating influencer events is preferred
PERKS AND BENEFITS OF WORKING AT MESHKI:
- Career progression opportunities
- A Flexible Working Culture
- A collaborative, creative and inspiring working environment
- Staff discount on MESHKI pieces
- Access to great Training and Learning Resource
- Discounts on local cafes and restaurants, groceries, petrol and more
OUR CORE COMPANY VALUES:
- Make the world a better place
- Excellence in everything
- Do more with less
- Be a leader not a follower
- Put the customer first
- Be unforgettable
- Work together as one team
APPLICATION PROCESS:
- You see this ad or get it sent to you by a friend you should cherish forever
- You read it and it makes you dream of a better future
- You tell us you may just be the one we’re looking for (apply, email, call, send us a pizza)
- We review your application and send you an email to arrange a phone interview
- If you’re through to the next round, we’ll get in touch with you to set up an interview
- You come and meet the team to tell us how fabulous you are
- Depending on the role - you might be asked to complete an assessment tasks
- If you’re truly the one, you’re offered the position
- You tell your friends how amazing your life has become!
MORE ABOUT THE ROLE:
This position will be remote, based in Los Angeles.
WAYS TO APPLY:
Via LinkedIN
Via email at [email protected]
