VP, Enterprise Marketing
Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
The enterprise marketing team at Upwork owns growing our Enterprise business through funnel filling activity, enablement, activations, and events.
We are looking for a transformational B2B-savvy marketer to join us as the VP, Enterprise Marketing. Upwork is going through incredible growth with the very nature of work being reimagined. You will need to think like a CMO with a big picture approach to managing the marketing machine powering our salesforce to land new business and expand our existing footprint. As a champion for our customers, you'll set the strategy and lead a team to build breakthrough programs that speak their language. You’ll report directly to our Chief Marketing Officer, in close partnership with our SVP, Sales.
Your Responsibilities
- Set vision and strategy for our enterprise marketing team and lead them through transformation
- Sell in your vision across marketing, sales and product and establish yourself as a business-wide influencer with cross-functional buy-in
- Implement, drive and optimize marketing strategy across workstreams and develop key performance metrics for all marketing investments
- Innovate to further product reach and boost sales
- Stay current on competitor analysis and market trends in partnership with market research, and educate the business on those insights
- Manage budgets to optimize resources across channels
- Nurture an enterprise marketing team with clear success metrics and accountability to increase communication and productivity
What It Takes To Catch Our Eye
- In-depth knowledge of B2B enterprise marketing and working with a direct sales team
- Experience working within an innovative company through high growth and transformation
- Data-driven leader with experience managing budgets and a P&L
- A problem solver who can prioritize, manage expectations, plan and resource global projects
- Experience in a laddered customer journey with success in both customer segmentation and International expansion
- A proactive and entrepreneurial spirit who can effectively lead and nurture a team to achieve outstanding results
Come Change How The World Works.
At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also hire full-time employees in 19 states in the United States.
Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.
Check out our Careers page to learn more about the employee experience.
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
