Associate Manager, Global Brand Marketing - Fenty Beauty

POSITION SUMMARY

The Associate Manager of Global Brand Marketing supports the Global Marketing team in creating and executing innovative, cost-effective, and best-in-class 360 degree brand marketing strategies and plans for Fenty Beauty. Serves as a key Marketing liaison to KENDO cross-functional partners, Sephora cross-channel partners, vendors, and agencies. The ideal candidate would have 3-5 years of experience in brand marketing, be passionate and knowledgeable about marketing and beauty (especially our brands), and savvy in experiential and digital/social activations. Some travel will be required for activations.

RESPONSIBILITIES

• Support team in developing the overall Fenty Beauty marketing strategy and multi-faceted 360 marketing plans across functions/channels.
• Manage marketing activations, including but not limited to:
• Advertising – social, digital, out of home, experiential – with media agency and internal affiliates
• Fenty Beauty inclusion in retailer channel marketing – single and multi-branded animations and campaigns
• Social Media Strategy – collaborating with Fenty Skin Social team, pitching for Sephora social channel inclusion, and Fenty Beauty channel cross collaboration
• PR communication strategy, plan, and material development
• Develop framework of content strategy and assist in creation – including video content, influencer marketing, and brand ambassadors
• Work collaboratively with internal dotcom team to ensure aligned support for marketing plans
• Sponsorships and Partnerships
• Promotions and/or Sampling strategy partnership
• Retailer store events and brand-led events
• Campaign collateral (bounce backs, signage, fliers, etc. as needed)
• Cultivate and apply a keen understanding of the brand’s business, priorities, and overall makeup category.
• Communicate to and educate peer-level team members on approved plans and help ensure the plan stays the course, while being flexible to course-correct should the business needs change.
• Develop presentations to communicate marketing strategy and plans with the purpose of getting internal buy-in and buy-in from leadership and retail partners.
• Write briefs and motivate cross-functional teams at kick-off.
• Manage and allocate budgets across marketing levers; own tracking spend and approvals on spending.
• Analyze data and new trends to develop insights that generate ideas for the brand.

REQUIREMENTS

• 3-5 years of experience in marketing or brand management on brand and/or agency side; management experience a plus.
• College degree or equivalent experience; beauty/retail experience preferred.
• Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations.
• Effective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done.
• Entrepreneurial – able to cope with ambiguity and work independently with little or no direction.
• Exceptional organizational skills; detail-oriented.
• Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideas.
• Effective communication skills, both written and verbal.
• Strong time management skills; ability to juggle priorities and multiple projects in a fast-paced environment.
• Honed presentation skills; confidence in presenting in multiple forums, including senior leadership level.
• Employs a strategic approach to process; ability to organize and divvy up work effectively.
• Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.