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Posted July 01, 2022
Amazon

Social Media Content Creator

Amazon
Seattle, WA, USA Full-time

Job Summary

DESCRIPTION

Amazon is seeking a high-judgment, well-organized, self-motivated and creative digital communications professional to create social media content that supports the company’s communication with its internal and external audiences. The social media content creator will support our social media channel owners and produce engaging, informative, innovative and entertaining content for each of our social platforms. This individual will work closely with our Business PR and corporate partners across the company – on files as diverse as fashion, employee-focused comms, transportation, sustainability, entertainment and many more – to brainstorm and develop exceptional content. The successful candidate will have a proven track record of developing top-notch social content with measurable results in both reputational and commercial metrics. They should have a strong understanding of the current digital/social media landscape, be a strategic thinker, goal oriented, and enjoy working in a fast-paced, start-up culture. This role is on the North American social team, which forms part of the Global Social Media Communications Team.

Key job responsibilities

  • Content Development: Creating top quality content that feeds into impactful audience-first, channel-sensitive, socially-native campaigns, while helping develop user-generated content and content on thought leadership
  • Content Strategy: Developing content that feeds into the North American social media strategy, in line with global reputational, brand, and business goals
  • Campaigns: Contributing to campaigns across teams (Corporate, Consumer, Ops, Entertainment, Devices, AWS), and working on content for regional social media/influencer/digital comms campaigns
  • Channels/platforms: Keeping on top of the latest trends and developments across all social media platforms, making sure content developed for each is tailored to the specific audiences and particularities of the channel
  • Advice and Learning: Leveraging knowledge of best practices in social content to help other teams and partners develop good, creative ideas both proactively and reactively
  • Measurement and Evaluation: Through an understanding of the link between content quality and performance, driving continual improvement of social content backed by analytics on social listening, monitoring, measurement of ROI and evaluation
  • Ownership: Taking pride in storytelling and creating engaging, fresh content that is relevant, interesting and entertaining to audiences

Basic Qualifications

  • 5+ years digital communications and social media experience, ideally a mix of agency and corporate/government/regulatory
  • Proficient with features of Twitter, LinkedIn, Facebook, Instagram, TikTok, Snapchat, YouTube and emerging social platforms
  • Experience using design and video editing software such as the Adobe Creative Suite
  • Experience supporting leaders
  • Bachelor’s degree

Preferred Qualifications

  • Excellent written and oral communication skills
  • Proven track record of working on and delivering major social media/digital comms campaigns with reputational, brand, and business goals
  • Experience using customer data/insights to inform content development and campaign strategy, using the latest social media monitoring and analysis tools
  • Experience working in a complex environment with multiple teams and business lines
  • Thinks strategically and big, ensuring that content delivers against core business objectives and articulates key messages
  • Is highly analytical and structured; pays extreme attention to details
  • Has good judgment, particularly in narrow timeframes and under pressure
  • Has a track record of successfully managing complex, fast-moving, and unexpected communications challenges in a team environment and is able to deal with ambiguity
  • Innovates and comes up with new, peculiar, and effective ideas
  • Is self-driven and proactive - enjoys taking responsibility and ownership while making things happen – often to a tight deadline
  • Is tactically aware – knowledgeable about what’s going on in social media and digital communications, as well as the wider retail/tech industry and digital ecosystem, to deliver maximum benefit for the brand
  • Is highly organized - able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.


Company - Amazon.com Services LLC

Job ID: A2093605