Creator Marketing, Amazon Shopping Video, Creator Partnerships

Job Summary

DESCRIPTION

About The Team

Amazon Shopping Videos (ASV) is a fast-growing business focused on enabling customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. More than ever, shoppers around the world use video (on demand and livestreams) to discover products, to research and make more informed purchase decisions, and to engage with creators and communities they trust. We work with creators of all types, from selling partners to professional creators, to authors and shoppers, to enable them to reach new audiences. We aspire to host and curate the world’s best library of shoppable video content.

Come define the future of social and video commerce! If you are customer-obsessed, data driven and interested in building an interactive entertainment product, love working with creators, enjoy a fast-paced working environment, and want to work on a strategic new initiative, join our team today!

What You Will Do

We are looking for a Creator Marketing Manager to lead initiatives across creator types for Amazon Shopping Video. You will work closely with business development, marketing, the Amazon Associates program, product and engineering to drive creator growth, engagement and success. You will lead a team that spearheads key shopping events, participation in virtual and in-person events and creator success tool development. Successful candidates will be strong leaders who can prioritize well with strong project management skills, communicate clearly, and have a strong track record of delivery. You are comfortable taking initiative and working across teams in a relatively unstructured environment.

Key job responsibilities

• Grow adoption of Amazon Live among brands and influencers by driving awareness, demand, and acquisition through in person and virtual events.
• Deep understanding of different creator types, their needs and the landscape
• Support top of funnel marketing initiatives for unregistered creators and lower funnel marketing initiatives to retain and engage creators in our program through engagement events.
• Spearhead the creator content strategy and offerings for Amazon Live shopping festivals
• Drive event strategy to leverage face to face, in person, intimate, opportunities to recruit new high-value creators to the Amazon Live program and retain high-value creators in our program.
• Work with content writers and designers to develop compelling messaging in support of marketing messaging and events
• Analyze and report on performance metrics and set up test plans to improve.
• Lead creator education, webinars and success to drive engagement and success
• Compile learning and share best practices across teams to help achieve the most effectiveness.
• Work hands on with brands to develop best practices and to learn pain points that can be addressed and solved in scalable communications you build.
• Track best practices, monitor industry trends, and make recommendations.
  
  

Basic Qualifications

• 2+ years of experience directly managing others
• 6+ years of professional non-internship marketing experience
• Experience driving direction and alignment with cross-functional teams
• Experience using Microsoft Excel to manipulate and analyze data
• Experience using data and metrics to measure impact and determine improvements
• Experience directly managing teams
• Experience presenting metrics and progress to goal to senior leadership
  

Preferred Qualifications

• Ability to juggle multiple priorities at once.
• Prior work in experiential marketing activations.
• Experience supporting high visibility shopping events.
• Strong execution capability with highest standards in a rapidly evolving business.
• Ability to work directly with brands and influencer related to the live product.
• Comfortable public speaking.
  

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/dis... in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.


Company - Amazon.com Services LLC

Job ID: A2069793