VP African American Publicity/Marketing

Title: VP African American Publicity/Marketing

Division: The MRKT

Group: Multicultural Marketing

THE MRKT is the multicultural marketing and communications division of Terry Hines & Associates (THA), a leading entertainment-marketing firm for over 40 years. Founded in 2003, our specialized one-stop-shop offers a comprehensive approach to connecting with diverse multicultural demographics via culture and lifestyle, over stereotypes and assumptions.

As a multicultural marketing partner for several major motion picture studios, television networks, streaming services, and consumer brands the division primarily specializes in marketing entertainment properties to LatinX, African-American, and AAPI consumers across the country via a wide range of services, including targeted publicity, promotions, grassroots, partnerships, creative content and advertising, digital/social media, experiential, and influencer marketing.

Summary/Objective

As the VP Publicity/Marketing on our African American entertainment team, this person will lead a team of Account Directors, Publicists and promotions/grassroots and event experts to oversee, devise and execute marketing campaigns, publicity efforts, promotions, events, word-of-mouth, and grassroots strategies specifically aimed at African American consumers. This role reports to the MRKT Executive team. Responsibilities include but are not limited to:

Duties/Responsibilities

• Leading the African American publicity/promotions/events team inclusive of approximately 10 employees
• Participating/leading client calls and meetings, contributing information and ideas pertinent to marketing initiatives and the African-American landscape at large, and developing a trusted rapport
• Leading negotiations for appropriate events, partnerships, HBCU programs, conference/festival integrations, and award shows, in the African-American space
• Developing internal directives for all accounts; leading brainstorm sessions and contributing creative and fresh thinking
• Leading the execution of selected events/activations, including logistical oversite, on-site management
• Team oversight on the delivery of campaign items to ensure all deadlines are met
• Ensuring the team is properly prioritizing and executing day-to-day publicity and promotional directives
• Overseeing the development of all client-related communications, including campaign proposals/plans, tailored directives, pitch emails, status reports, event overviews/recaps, final reports and advertising & promotions creative (e.g., advertising, promo ads, one-sheets, etc.)
• Managing (and, when necessary, attending) events including, but not limited to: junkets, press days, PA tours, stunts, screenings, etc.
• Overseeing campaign budgets and billing processes
• Taking an active role in the business development of the department, including identifying opportunities and helping to develop new revenue streams with assigned clients, as well as contributing to presentations/proposals with fresh strategic thinking and participating in pitch meetings
• Travel as needed

Required Skills/Abilities

• Excellent verbal and written communication skills.
• Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.
• Excellent organizational skills and attention to detail.
• Knowledge of office administration and clerical procedures.
• Excellent grammar and usage.
• Excellent time management and prioritization skills with the ability to multi-task and manage competing deadlines.
• Ability to function well in a high-paced and at times stressful environment.
• Ability to work outside of traditional working hours, as business needs dictate, with some overtime and weekend work.
• Dedication to continuous learning as best practices and new technologies evolve.
• Proficient with G Suite (Gmail), Microsoft Office Suite, or related software.
• Ability to quickly learn new computer applications and updated software.
• Project management skills, with the ability to juggle multiple partners and excel in a lean and demanding work environment.
• Willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the job.

Education and Experience

A minimum of a Bachelor's degree is required. Minimum of 10 years previous experience in an agency, professional services, or entertainment environment. Experience managing a team and working within a multicultural environment are a plus.

Physical Requirements

Must be comfortable working remotely, with prolonged periods of sitting at a desk, using a telephone, and working on a computer. May be required to type, write, speak, hear, touch with fingertips, grip, reach, and follow multi-part instructions, with or without accommodation. Must be able to occasionally lift 20 pounds.

The MRKT is an Equal Opportunity Employer. It is our policy not to engage in discrimination against any individual, or harassment of any person seeking employment with our organization on the basis of race, color, national origin, religion, sex, gender identity, pregnancy, physical or mental disability, medical condition, ancestry, marital status, age, sexual orientation, citizenship, genetic information or status as a covered veteran including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. This policy applies to all employment practices, including recruitment, selection, promotion, transfer, merit increase, salary, training and development, demotion, and separation. This policy is intended to be consistent with the provisions of applicable State and Federal laws. Federal law requires proof of citizenship or "alien right-to-work" status.