Influencer Marketing Coordinator
Responsibilities
● Manage outreach and day-to-day communications with influencers; outreach may be via cold outreach or through introductions from agencies and other partners
● Support execution of sponsored influencer partnerships on Youtube, Instagram, TikTok and other social platforms, including: providing campaign briefs, negotiating terms, reviewing content, and maintaining a content repository
● Conduct performance tracking, reporting, and analytics on influencer campaigns
● Nurture relationships with high-performing influencers
● Research and source new potential influencer and affiliate partnerships, with the help of influencer marketing and affiliate tracking platforms
● Assist with campaign upkeep by placing influencer orders, creating links and codes to be sent to talent for tracking purposes.
● Provide administrative support for influencer partnerships, including on contract and payment request processes.
● Stay current on news related to influencer marketing best practices, tools/technologies, and notable brand campaigns
Qualifications
● Minimum of 1+ year work and/or internship experience in PR, social media, marketing, or related field. Experience in direct-to-consumer ecommerce brands is a plus.
● Social media savvy. Well-versed on Instagram, YouTube, TikTok, Facebook, Linkedin, Pinterest, etc
● Excellent communication skills, passionate about engaging with influencers
● Friendly and outgoing demeanor - you enjoy meeting and talking to new people!
● Strong work ethic.
● Adaptability, flexibility, can work independently on schedule without supervision.
● Strong organizational skills and ability to juggle multiple projects.
● Bachelor’s Degree
● Language: Fluent in English; Mandarin Chinese skills a plus
