Creative Content Marketing Manager

Are you a savvy Content Marketer with a keen eye for aesthetics and a passion for creativity? Do you get excited about the latest beauty trends, natural hairstyles, and stay up to date on all current social media and cultural trends? Are you a creative writer with an analytical mind that knows how to nurture an audience towards conversion?

If you answered yes to all of the questions above then we’d love to hear from you!

Heat Free Hair is the leading Premium Virgin Hair Company created exclusively for naturally textured hair. Recently named one of Fast Company’s Top 5 Most Innovative Beauty Brands of 2022 speaks to the core of who we are as a brand; outside the box thinkers with a deep passion for innovation and a firm belief in setting new beauty standards.

We look for these same qualities when adding to our team, and are looking for a Creative Content Manager who aligns with our core values.

The Creative Content Manager role is a part-time contract position and is perfect for someone who is looking for a flexible work schedule or 2nd job. This person will own, create, and execute content initiatives to improve our Life Cycle Marketing efforts, and will support managing all owned, earned, and shared media channels.

The best candidate will be a creative thinker with an integrated marketing skill set - they can see the big picture while also exhibiting a scrappy, roll-up-your-sleeve spirit. The Creative Content Manager will join a lean and growing startup, so this candidate should thrive in a fast-paced environment and have a unique balance of creative, analytical, and strategic thinking skills. Passion, an entrepreneurial spirit, outstanding copywriting skills, and a can-do attitude are a must.

Responsibilities

• Create and manage a content calendar for all owned channels ( Email, SMS) while also supporting our Director of Marketing with ideating and executing content marketing strategies on all earned and shared channels, including but not limited to: Instagram, Facebook, Blog, Pinterest, YouTube, and Tik Tok resulting in channel growth, increased engagement, and driving e-commerce revenue.
• Visual Gatekeeper - Alongside our Creative Director, serve as a gatekeeper of our brand’s visual aesthetic to ensure all content creative is aligned with our brand's identity and standards.
• Brand Storyteller -Translate brand messaging and marketing initiatives across owned, earned, and shared media.
• Influencer Marketing- support with identifying and developing nano, micro, and macro influencer engagement initiatives
• Project Management - Manage creative agencies and contractors to streamline processes and meet content deployment schedules while ensuring the creation of high-quality, on-brand, content that yields high engagement and ROI
• Support with coordinating all brand photo and video shoots.
• Manage all visual assets for omnichannel content distribution
• Manage the brand blog by conceptualizing, writing, editing, and promoting new content that aligns with the overall marketing strategy. Desired understanding and implementation of SEO for blog strategy.

Requirements for Success

• In-depth knowledge of the natural hair industry, hair extensions, and black hair space
• Experience creating and executing content for a premium/luxury audience in which the target customer is a black woman
• A strong pulse on who the key influencers (nano, micro, macro, and mega ) are in the natural hair and beauty space
• 3+ years of Content Marketing experience in both acquisition and retention, beauty is preferred
• Must possess in-depth Email Marketing knowledge, and have a proven track record in creating high-converting content for Email and SMS
• Expert-level copywriting skills in both long-form and short-form copy, and the ability to channel any brand voice
• Impeccable project management, organization, and overall communication skills plus attention to detail
• Must possess a true knack for creativity with a keen eye for aesthetics and a deep understanding of a brand’s visual identity.
• Ability to work independently & collaboratively across multiple projects
• Demonstrate a deep understanding of social media & consistently up to date with trends & culture
• Experience working in a startup, agency, or high-growth environment
• Photo, Graphics, GIF, and Video editing skills are a plus

This is a Contract/ Part-Time Role ( Average of 10-15 hrs per week)

Rate- $3,000 /month

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