Head of Content, Social, & Community
About Paloma Health
Paloma is a venture-backed women's health startup and the first virtual clinic helping hypothyroid patients better manage and treat their chronic condition.
For patients with hypothyroidism, the path to emotional and physical well-being is often frustrating. Patients report not being heard by their providers and having to navigate their care all on their own.
We have rebuilt the thyroid care experience from the ground up to help people feel better—faster. From complete thyroid testing to compassionate thyroid doctors and a holistic way to manage your care with diet and lifestyle — all from the comfort of home.
If you want a critical role in building the next generation of health-tech startups and are interested in a position where you can impact millions of people positively, this role is for you!
To learn more about our company & culture, please visit https://www.palomahealth.com/c... the role:
We are looking for a Head of Content, Social, & Community to join our marketing team. In this role, you will be responsible for the success of Paloma Health's earned and owned media channels.
We're grounded in data with a test, learn and scale mentality and passionate about creating customer-first experiences.
What you'll accomplish:
- Facilitate a world-class private community experience among thousands of Paloma Health members
- Manage all organic Paloma Health social media channels with regular content and campaigns to increase awareness and drive engagement on FB, IG, TikTok, Reddit, YouTube, etc.
- Grow the Paloma Health knowledge base (blog)
- Facilitate connections, learnings, and virtual events within the Paloma Health community and larger ecosystem
- Manage influencer & affiliate programs
- Maintain strong brand relationships with our partners through content, social, and other campaigns
- Provide product feedback as the voice of the customer to help optimize our member experience
Ideally, you will have:
- 3-5 years of experience in delighting thousands of members through direct communication in a customer-facing role
- Experience growing a community for a startup or fast-growing DTC company; familiarity with Circle is a plus!
- Hands-on experience with social media strategy & management: FB, IG, TikTok, Reddit, YouTube, Twitter
- SEO experience: Experience planning and implementing a successful SEO strategy; experience with SEMRush is a plus!
- Strong project management expertise with experience producing virtual events & conferences from ideation through execution
- Working knowledge of affiliate programs and an eye for prospective partners (both media and influencers); experience with Impact is a plus!
- An analytical mind that seeks to track and measure to figure out what's working and iterate on what is not
- Interest in women's health and thyroid/hormone space
Nice to have:
- Existing healthcare experience
We'll treat you like family:
- Competitive salary
- Stock options
- Health, dental, and vision insurance
- One Medical membership and Teladoc virtual care
- Fertility, gynecology, and wellness services through Kindbody
- Therapy on your time with a free year of Talkspace membership
- Remote team with a headquarters in NYC
- Health advocacy and assistance services through Health Advocate
- 401(k)
- Free Paloma Health membership for your family
- Unlimited PTO
- Flexible work environment
Our Core Values
- People First
- Build On Evidence
- Trust One Another
- Think Outside The Box
- Stay Curious
At Paloma Health, we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members.
