Assistant Manager, Influencer Marketing
Description
Founded by British makeup artist, Charlotte Tilbury MBE, in 2013, Charlotte Tilbury Beauty revolutionised the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty, continues to break records across countries, channels, and categories. The company now employs over 1,100 people globally and is available to buy in over 76 locations via CharlotteTilbury.com
What The Job Does
Charlotte Tilbury is looking for a highly motivated Assistant Manager, Influencer Marketing to be an integral part of the Influencer Marketing team in North America. This person will be responsible for supporting the day-to-day management and execution of Influencer marketing programs. This role will assist the team in relationship-building activities, sponsored content, event planning, reporting, and networking to make Charlotte Tilbury the most loved beauty brand.
Reporting Relationships: Director, Influencer Marketing
Location: Open to candidates in New York or within resonable distance (Hybrid Work Schedule)
Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
- Develop and manage Influencer campaigns from end-to-end including strategy, talent curation, Influencer relations and reporting
- Align with Marketing regarding all campaigns and seamlessly collaborate with cross functional teams to enable agile, effective execution of programs and brand priorities
- Lead & Execute mailer strategy in tandem with external Influencer agency, managing all aspects from ideation to delivery
- Measure impact and report on all Influencer campaigns via ‘Traackr’
- Proactively develop and foster relationships with Influencers/Content Creators to share brand story, promote product launches and create campaigns that result in engaging branded content
- Support overall product seeding strategy from inception to completion
- Create an unparalleled Influencer experience to keep them engaged with the brand
- Assist in social and digital strategies that increase brand awareness and customer acquisition
- Think strategically about all things social media and ecommerce
- Build strong working relationships with talent agencies/Agents, Influencer networks and vendors
- Liaise with sales and digital teams to draw correlations between Influencer engagement and sales
- Proactively seek out new social platforms and develop engagement strategies
- Engage daily with Influencers via owned platforms with the assistance of the Influencer Marketing Coordinator
- Nurture best in class relationships with Global teams
- Assist with any photoshoot, content creation management, and strategy on an ad hoc basis
- Maintain a pulse on current and future social/industry trends to identify innovative concepts
- Participate in all aspects of event planning from beginning to end
- Simultaneously lead multiple projects relying on strong project management and organizational skills
- Paid partnerships - Assist in timelines and onsite operations, content capture, approvals, and timely posting of all Influencer content
Requirements
You will have:
- 2-3 years of experience in Communications, Public Relations, Influencer/Advocacy relations
- Passion for new technologies, brand development, and storytelling
- Luxury and/or Beauty experience
- Thrives in a highly entrepreneurial environment with an all-hands-on-deck attitude
- A natural relationship builder with the ability to work well with a network of peers, partners, and industry contacts
- Deep understanding of the social media mechanics and performance marketing across Instagram, Facebook, YouTube, LinkedIn, Twitter, TikTok, Snapchat, and Reddit
- Experience in digital analytics and social listening tools, measuring campaign ROI and metrics that support overall Influencer strategy
- Strong technical skills including MS Office, PowerPoint, social platforms existing and new, and tools including Traackr
- Excellent presentation and written + verbal communication skills
- Must demonstrate flawless attention to detail while juggling multiple projects at one time
- Being a team player is of the utmost importance in a highly collaborative environment
Benefits
Company Benefits:
- Generous staff discount to use on all products
- Access to Tilbury Treats – our very own rewards platform allowing you to save money and gain ‘money can’t buy’ discounts on anything from gym memberships to cinema tickets
- Medical, dental and vision benefits
- Commuter Benefits (Pre-tax)
- Flex Spending Account (FSA)
- Employee Assistance Program (EAP)
- 401(k) with Company match
- Paid Time Off
- Birthday PTO
At Charlotte Tilbury, our mission is to empower everybody in the world to be the most beautiful version of themselves. We support this by encouraging and hiring people with diverse backgrounds, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
WE WOULD LOVE TO WELCOME YOU TO OUR DREAM TEAM…APPLY TODAY!
