Manager, Influencer Marketing

Taco Bell is instituting a COVID-19 vaccination mandate for health and safety reasons. Effective January 3, 2022, Taco Bell requires that corporate employees are fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation as required by law.

Who is Taco Bell?

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s largest Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves customizable tacos, burritos and quesadillas, among other craveable choices like the Crunchwrap Supreme® and Nacho Fries. Taco Bell offers a wide variety of plant-based menu items and was the first QSR brand to offer American Vegetarian Association (AVA)-certified menu items.

Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through over 7,000 restaurants, as well as through its mobile and desktop touchpoints and via delivery ordering services. Internationally, Taco Bell has over 600 restaurants, with plans to add 2,000 more restaurants in the next decade. Much of Taco Bell’s everlasting appeal with its fans and legendary connection in lifestyle culture are rooted in cutting-edge, buzzy marketing campaigns. From helicoptering 10,000 Doritos Locos Tacos to residents of remote Bethel, Alaska, to selling out “The Bell Hotel”—a Taco Bell-themed resort hotel—in less than two minutes, the brand continues to push industry boundaries.

Taco Bell is equally focused on creating a positive impact on the world in fresh ways through Food, People and Planet initiatives. One example is through supporting the Taco Bell Foundation, which encourages restaurant team members and fans to pursue their educational passions through programs such as the Live Más Scholarship. According to Harris Poll, Taco Bell has been named America’s Best Mexican-Food Restaurant for two back-to-back years and has been named “Most Innovative Company” by Fast Company and topped Entrepreneur’s “Franchise 500” list for two years in a row.

About the Job:

This role is responsible for keeping Taco Bell deeply immersed in culture and connecting the brand and its great food with consumers in unique, innovative and energizing ways ensuring that Taco Bell is the most culturally relevant QSR brand.

Critical to success in this role will be:

• Deep understanding the Gen Z audience
• In depth knowledge and experience in the worlds of entertainment, sports and culture.
• Establishing, owning and managing relationships with key individuals across the sphere of influence.
• An enterprise and collaborative mindset driving both the brand and business.
• Strong communication and interpersonal skills
• Excellent written, verbal, presentation and presentation creation skills.
• Demonstrates leadership skills in managing/influencing teams while driving plans.

The Day-to-Day:

• Support the Director of Influencer Marketing to oversee all aspects of influencer related projects from end to end working cross functionally to ensure all deliverables are met.
• Act as the liaison between Taco Bell and the brands portfolio of influencers.
• Build 365 journeys for signed talent laddering up to brand and business goals.
• Ensure all influential individuals associated with the brand are “on brand” ad align with our filters and values.
• Be the voice of the most connected team at Taco Bell and share that information broadly across the business.

Is This You?

• 8+ years industry experience preferred.
• Positive, can-do attitude and exceptional leadership skills.
• Relevant experience in influencer marketing required; BA or BS Degree preferred
• Strong logical and strategic thinking skills.
• Ability to proactively develop creative solutions.
• Strong project management, presentation, and interpersonal/influencing skills.

Why Taco Bell?

We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with más!

Work-Hard, Play-Hard

• Year-round Flex day Fridays
• Free snacks, drinks and bagel & donut Fridays
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash, Booster gas delivery
• Onsite gym with fitness classes
• 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Discounts for life’s adventures (ex: theme parks, wireless plans, etc.)
• Generous parental leave for all new parents and adoption assistance program
• Opportunity to taste test new products
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical and dental including prescription drug benefits and 100% preventive care
• Healthcare and dependent care flexible spending accounts
• Opportunities to support the Taco Bell Foundation’s educational initiatives and programs.
• Recognition based culture and unique, fun events year round (recess at work, Halloween Spooktacular, employee art show benefiting Taco Bell Foundation, etc.)
• Please note that some perks/amenities may not be available and/or may be modified at the Company’s sole discretion during the COVID-19 temporary work-from-home period.