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Posted July 13, 2022
byte®

Influencer Marketing Manager

byte®
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About byte.

We are an ambitious team that's transforming the way people achieve a beautiful, more confident smile. No longer do you have to step inside the orthodontist office to create the smile of your dreams. With a click of a button, you are on the road to making those dreams a reality. Our doctor-directed, at-home system makes it easy, safe and affordable for everyone.

We also believe that a job should do more than pay the bills. It should fill you with a sense of purpose. The kind you feel when you’re a part of something BIG.

Interested? Let’s talk.

Byte is looking for an experienced Influencer Marketing Manager with excellent communication, organizational and interpersonal skills. They will work on high impact projects that involve ideating and developing brand ambassador programs and influencer campaigns from end to end. Our ideal candidate is a detail oriented, highly motivated self-starter with a proven track record driving results and strategic growth.

What You Will Do:

  • Ideate and develop brand ambassador programs and influencer campaigns from end to end
  • Manage influencer selection, outreach, negotiations, delinquency, and engagement
  • Help implement global influencer marketing strategy, establishing and nurturing long-term through organic and sponsored content and networking
  • Ideate and manage creative influencer activations (digital and in real life)
  • Measure and report on campaigns/programs performance using in-house analytics and third-party tools. Share insights and results with cross-functional teams and clients on monthly basis
  • Manage influencer coordinators, ensuring they are properly set up to support the day to day of the influencer program
  • Work cross-functionality with our internal team and with the client’s team to align influencer strategy around the client marketing calendar and brand objectives/filters.
  • Develop and manage an editorial calendar of influencer-generated social content that we can leverage across Byte’s marketing channels (IE testimonial videos, unboxing, live takeovers, etc.)
  • Understand the influencer landscape, their social platforms, content creation patterns and their work within the health & wellness space
  • Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
  • Write creative briefs as needed to develop custom assets for influencer marketing initiatives
  • Use tools such as Captiv8 for social tracking, database management, and reporting on brand and campaign KPIs for the global team
  • Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies

Who You Are:

  • 6+ Years of Influencer Marketing experience, with beauty, health & wellness experience being a plus
  • Experience managing a P&L and budget
  • Understanding of data and performance metrics, able to use them to inform clear growth strategy
  • Experience using Captiv8, Grin or similar platforms

The Perks:

  • Competitive base pay
  • Industry leading benefits package that includes:
  • Health, Vision and FREE dental plan
  • Generous Paid Time Off and (8) Paid Holidays a year
  • Matching 401(k) program
  • Employee Stock Purchase Program
  • Paid Parental Leave
  • Tuition Reimbursement
  • Awesome aligner and whitening benefits for you and your family
  • And a variety of personal assistance programs to help enrich your life in and out of the office