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Posted July 27, 2022
Avaline Wine

Trade Marketing Manager

Avaline Wine
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Avaline is raising the standard of what goes into your glass, starting with wine. Today we offer a range of clean, delicious wines that are made with organic grapes and free of unwanted extras. With everything we do, we believe in putting our community first, being completely transparent, and insisting on high quality ingredients. With this mindset we’re aiming to change the way things are done in the alcohol industry, so you can pour with confidence.

The Trade Marketing Manager is responsible for the development and creation of marketing plans and tools that support the sales team in gaining distribution and activating in Avaline’s international wholesale channels. These activities will support gaining new authorizations and placements and increasing promotional support that drives increased sales of Avaline.

Responsibilities:

  • Owning the execution of a holistic brand experience at the wholesale level. Supports development and implementation of the overarching brand strategy and marketing plan to create consumer demand and drive sales on and off premise.
  • Plan, develop and execute in-store marketing programs. Collaborate with sales to identify needs and implement strategic marketing campaigns for national accounts (in-store, online, and event support)
  • Build premium consumer / trade equity for the Avaline through the execution of consumer and trade strategies including pricing, packaging, innovation, promotion, advertising/digital marketing and special events, rooted in analytical and consumer insights.
  • Establish relationships with key accounts and work with their marketing counterparts (i.e. Safeway/Just for You and Kroger/ClickList and etc) to develop specialized and localized retailer programming like digital/social, consumer promotions, in-store merchandising concepts, and event marketing
  • Work with sales leadership and key stakeholders to identify opportunities to expand the business
  • Ideate, develop and produce all tools for the sales tram and distributor partners like: sales collateral, tech sheets, distributor presentations, retail presentations, monthly marketing communications, point-of-sale materials, shelf tags, coupons (print & digital), promotional calendars/planning and in-store brand partnerships
  • Work with sales team to analyze and interpret consumer insights from third party providers like, ACNielsen, IRI or other syndicated data sources to leverage in retail presentations
  • Identify, collaborate, and create compelling in-store merchandising partnerships that gain incremental retail support
  • Work with external vendors to execute all in-store POS from concept to delivery
  • Work with internal Social & Influencer Marketing teams to execute retail-focused activations that drive traffic into the store
  • Collaborate with the DTC team to ensure cohesive support of wholesale programming through digital channels. In conjunction with the sales team, manage paid and owned digital media that is focused on driving to retail. This includes the planning, creative process, execution and management of external paid media consultants/agencies.
  • Create relationships and manage marketing content on 3rd Party eCommerce platforms like Syndigo, Instacart, Shipt, Drizly, MiniBar, Vivino, etc.
  • Collaborate with the sales team to measure impact of marketing programs
  • Manage the retail marketing budget and calendar, project deadlines and status meetings to ensure successful and timely implementation of deliverables
  • Perform on-going business and competitive analyses and provide recommendations for improvements

Job Requirements:

  • 5-7 years of marketing experience
  • Bachelor's Degree
  • Must have beverage experience
  • Excellent verbal & written communication skills
  • Ability to work in an entrepreneurial, fast-paced, startup environment with a sense of urgency
  • Team Player - must be able to work well with cross-functional teams
  • Highly organized with the ability to manage multiple projects - delivering results on time and within budget
  • Analytical - can interpret data from multiple sources (internal and external) to assess performance and provide recommendations for improvement
  • Proficient in Microsoft Office and/or Google Suite and Adobe

We offer full healthcare benefits, unlimited vacation, paid holidays, paid parental leave and equity in addition to competitive salaries.