Marketing Specialist

Marketing Specialist

We are seeking an innovative go-getter to support our portfolio of developing beauty brands. This role entails cross-functional work with multiple brands. From budgeting, copy, in-house brands (men's skincare/fragrance) & campaign management, e-commerce marketing assistance, as well as the opportunity to work with specialized talent on individual brand launches.

This is a full-time position, with an opportunity for rapid growth. The ideal candidate is a creative individual who is able to support the marketing functions of our brands (copywriting, strategy, Project management, influencer marketing, press outreach, traditional PR, etc..). A genuine interest and knowledge of the beauty industry are required This is an opportunity for an ambitious candidate looking to work in a startup environment with a growing team while helping to lead initiatives and shape growth for the company. The ideal candidate should be, organized, self-motivated, a great communicator, and a positive team player with the ability to multitask, create systems, and take initiative when necessary. A strong focus will be on launching talent brands on a budget as well as in-house projects and promoting the general company in an efficient way.

This individual will coordinate with cross-functional teams to launch successful new products on time and on budget - while learning and implementing the process with the larger ability to multitask across multiple brands.

A strong emphasis is put on fragrance while being agile to apply systems that work from one brand to the next - Will report directly to the CEO

Essential Functions

• PR outreach briefing
• Write press releases
• Follow up on Press opportunities
• Events / collaborations / brand partnerships
• Brainstorm ways to expand social media presence, increase engagement, monitor trends and analyze metrics and build brand awareness.
• Assist in the development of strategic brand initiatives and marketing tactics - ensuring growth is met with outlined objectives.
• Copywriting / brief copywriter: product pages, emails, SMS, product description
• Work with Product Development & Ecommerce and Operation teams to communicate brand objectives, updates, and guidelines
• Coordinate with Ecommerce on Updating brand launches - and email/SMS strategy, reviews and costing
• Taking lead on smaller brand strategy launches
• Budgeting and launch strategy/ brand marketing cost tracking
• High-Level strategy for parent company and planning out short and long-term initiatives.

Location:

• We are an early-stage fast-growing beauty startup based in NYC though currently are remote and have team members located throughout the U.S. and other countries - initially, this position will be fully remote with meetups every so often as necessary, and an eventual transition to an in-person hybrid model.

Job Qualifications

• Motivated to give input and grow with the company.
• Ability to work independently, with a strong work ethic, and analytical skills. - advanced copy skills
• Strong ability to review analytics, costing, and budgeting to determine proper campaigns for brands
• Developing strategy as campaigns for brands with good PM skills to coordinate execution
• Ability to organize, prioritize, and work efficiently under pressure and subject to changing priorities.
• Able to shift gears between multiple brands, while developing a structure that can be applied from one brand to the next.
• Ability to be flexible and scrappy for initiatives as needed and be able to work with restraints and resources the company has on hand.
• Comfortable in a fast-paced, rapidly changing environment, with the ability to flex into responsibilities outside of role to support business growth.
• Excellent written and verbal skills are a must.
• Ability to communicate strongly with the team and multi-task when necessary.