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Posted August 01, 2022
Alliance Connection, Inc.

Public Relations Director

Alliance Connection, Inc.
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Title: Public Relations Director

Who We Are

Alliance Connection is an award-winning full service marketing and communications agency that revolutionizes the way travel brands connect with audiences and influence buying decisions. We are a collective of marketers first who believe in the power of collaboration. Our love for and deep understanding of the travel industry fuels our unrelenting creativity and continued evolution in the marketplace to drive awareness and bookings for renowned Caribbean and Mexico travel brands, including Nickelodeon Hotels & Resorts, the all-inclusive Hard Rock Hotels, Dreams Resorts & Spas, Breathless Resorts & Spas, Secrets Resorts & Spas, Melia Hotels International, UNICO 20˚87˚ Hotel Riviera Maya, Nobu Hotels and more.

Join Our AC Family

You’ll be joining a team where each person’s impact is powerful and counted on. While we highly encourage a work-life balance, we are not a typical 9-5 company, we work by client and project deadlines and are committed to delivering exceptional results and exceeding our clients' expectations. We’re a small and nimble team of free-spirited and forward thinking go-getters. We work hard and play hard too, as we have a passion for what we do.

Available Opportunity

We’re looking for a PR rockstar with experience in travel and hospitality. This position is Location Independent which means you can work/live anywhere in the contiguous United States, that is within a 4-hour time difference of the company headquarters - currently located in Detroit, Michigan.

As Public Relations Director, you’ll be responsible to:

  • Lead development and execution of transformative PR strategies
  • Deliver high quality programs and results that meet and exceed client expectations
  • Define goals, objectives and KPIs for the agency and its clients
  • Uncover unique story angles and key messaging that resonate within the media landscape
  • Identify new opportunities, creative strategies, innovative activations to garner publicity
  • Establish and cultivate meaningful relationships with trade and consumer media, helping to secure impactful placements while building Alliance Connection’s media database
  • Manage onsite press visits, media FAMs, activations, celebrity visits in tandem with a coordinator helping to craft and host tailored experiences
  • Manage ROI and reporting in tandem with a coordinator
  • Lead and garner publicity for the agency
  • Stay on top of industry trends to help drive positive media coverage and brand awareness
  • Spearhead crisis communications for the company’s travel clients
  • Help lead new business development, client leads, RFPs, budgets and presentations
  • Oversee department coordinator (PR and Influencer Marketing Specialist), helping to train, lead and cultivate growth

What We’re Looking For

  • Experience: 8+ years of public relations/media relations experience (agency and travel/hospitality industry preferred) with proven success driving PR programs and media coverage
  • Relationships: Deep rooted relationships with top-tier trade, travel and various consumer media outlets including family and lifestyle, and a love for cultivating those connections
  • Creativity: Creative thinker who isn’t afraid to color outside the lines, and has a passion for ideating creative and thoughtful PR plans and pitches
  • Communication: Excellent verbal, written and presentation skills
  • Attention to Detail: A keen eye for focusing on the details
  • Excellent Organizational Skills: Fantastic skills in keeping a lot of information, dates, and files organized and quickly accessible
  • Loves To Learn: A persistent enthusiasm to learn, keep up with marketing trends, grow in their role, adapting as the landscape changes
  • Entrepreneur Spirit: A self-starter who can multitask and thrive in a fast-paced environment while meeting deadlines
  • Positive Attitude: A positive thinker who is focused on finding solutions and problem solving, as well as cultivating a positive team environment
  • Social Media: Social media proficiency with a solid foundational knowledge of the platforms and influence

Become A Marketing Jetsetter

We’re lucky that travel comes with the job! As we represent travel clients, both international and domestic travel are part of our company culture — whether for events, client meetings, or team retreats. The role averages 3 weeks of travel per quarter.

Become A Marketing and Public Relations Jetsetter

We’re lucky that travel comes with the job! As we represent travel clients, both international and domestic travel are part of our company culture — whether for events, client meetings, or team retreats.

The Perks

We’re big believers in “people first” so we like to make sure our team members are motivated, challenged and rewarded. Here’s what we offer:

  • Generous vacation time
  • Flexible working hours
  • Competitive salary
  • Health insurance benefits
  • Cell phone allowance
  • Educational credits
  • Holiday bonus
  • Stay Connected team retreats