Media Supervisor, Influencer Marketing

Who You Are:

A self-starter, an achiever and a quick learner, you have a great can-do attitude, are curious and reliable. You persist through challenges and obstacles, breaking down barriers to drive positive momentum and keep those around you actively engaged and motivated.

The Media Supervisor on the Nissan team is able to learn quickly, perform tasks accurately and in a timely manner, and have great presentation and people skills. You are a vital part of a team that works together to seamlessly deliver innovative, creative and data driven marketing plans for Nissan.

What You’ll Do:

The primary role of the Media Supervisor will be to work with the Associate Planner to plan and execute successful influencer integrations within campaigns, including Tik Tok, leveraging data and best practices to continuously optimize and innovate the program.

Audience & Analytics:

• Work alongside the Data Science & Audience Insights team to build an understanding of Nissan’s target audiences, applying audience data to identify effective brand influencers.
• Understand influencer measurements and strategize ways to optimize performance.
• Analyze the end of campaign performance, coming back to the campaign objectives and business goals to identify successes and areas for improvement.

Strategy:

• Work alongside the Nissan internal team and agency teams to support and manage each campaign’s influencer strategy.

Influencer marketing:

• Work with the agency teams and client to define the right approach and implement influencer strategy to meet the set objectives.
• Identify and liaise with relevant influencers, negotiating contracts, and ensuring the relevant agreements are in place.
• Interface with legal to ensure compliance on all contracts as well as manage usage rights for content.

Project management skills:

• Effectively manage campaign execution, ensuring deliverables are met on time, to a high standard.
• Communicate with influencers to manage contract fulfillment and creative executions.
• Manage relationships with clients, interfacing with the respective program contacts to communicate strategies and execution updates.
• Support the Operations team in budget management, ensuring timely payments to talent and reporting.

Requirements:

• Five or more years media planning/influencer planning experience at a full-service agency
• Proven work experience within social media influencers
• Expertise in managing multiple influencers and campaigns
• Ability to build and maintain relationships easily
• Familiarity with online marketing strategies and channels
• Expertise with social listening and community management tools
• Ability to grasp future trends in digital technologies and act proactively
• Maintains excellent writing and language skills
• Excellent communication skills
• Multitasking and analytics skills
• Established network within talent agencies is a plus (but not required)

Who We Are:

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, digital & social, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within TBWA, AdWeek’s 2021 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.

TBWA\Chiat\Day Values

Our creative product is everyone’s responsibility.

We are tough on work. We are kind to each other.

When we take care of each other, the rest takes care of itself.

TBWA\Chiat\Day Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change

Collaboration: Self-confidence without a big ego; work with all types of people

Integrity: What we say is what we do; it is honesty and respect in our dealings with people

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people

This job requires you to have a COVID vaccine. If you have a medical or religious reason for not receiving the COVID vaccine, the agency will engage in a discussion with you about whether there is a viable accommodation that can be provided.