Senior Social Media Specialist

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Position Summary

The Senior Social Media Specialist is responsible for owning the organic channel and content for major NUSA brands. The Sr. Specialist is responsible for driving brand voice across Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok and more by engaging with consumers on social media and achieving customer centricity. With the opportunity to flex your talents across our greater portfolio, this is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences using a people-centered process for our brands. The role is responsible for finding creative ways to interject brands into conversations with consumers at the brand and category level to drive strategic value to the brand’s overall reputation, posting content real time across our active organic social media channels for major brands, and is accountable to deliver real-time insights to brands through social listening to impact overall brand communication plans through quarterly reporting. The role will drive the strategic approach to social communication by owning the editorial calendar, writing of all social copy and partnering with media buying agency to ensure assets are properly posted.

Responsibilities:

• Collaborate with social strategy to execute the organic channel and content strategy for appropriate brands on organic social
• Integrating brands into relevant social conversations and create culturally relevant and on-brand content for organic social
• Maintain organic and paid social media calendars and actively plan, schedule and publish content
• Write all paid and organic copy for all major social media platforms
• Monitor category conversations for opportunities to interject the brand into relevant conversations
• Engage real-time with consumers who interact with brand social channels in positive conversations
• Partner with key stakeholders in social strategy, influencer/creator, experiential, PR, and agencies to plan for organic content needs
• Collaborate with Influencer Marketing on identifying influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
• Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
• Identify key active consumers and fans to strategically execute surprise and delight opportunities to build relationships with consumers on social media
• Actively follow key competitors in order to provide updates to brands
• Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and organic content recommendations
• Own partnership with Consumer Engagement Services team for each brand
• Moderate and manage crisis in collaboration with Consumer Engagement Services and corporate communications
  
  

Requirements:

• Fluency in both English and Spanish, written and oral
• Bachelors Degree
• 4+ years experience in social media management representing a brand or organization
• Exceptional understanding of the social media landscape, best practices, and social analytics tools and metrics
• Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
• High level of proficiency with the following tools: Canva Pro design, IG reels video editing, TikTok video editing
  
  

Preferred Experience:

• Experience using Sprinklr social listening and publishing
• CPG Experience
• Adobe photoshop and other video editing software
  
  

Requisition ID

188678

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.