Influencer Marketing Manager

Position Overview:

SmartyPants is looking for a motivated, dedicated, and detail-oriented individual for the Influencer Marketing Manager position at a leading CPG start-up brand in preventative health.

The Influencer Marketing Manager is responsible for managing existing influencer relationships and cultivating new ones on behalf of SmartyPants. You’ll lead development of annual influencer strategies to support brand goals and business objectives, partnering with stakeholders across social media, digital marketing, creative, PR, shopper marketing, and more.

The ideal candidate is passionate about health and wellness - and is on a mission to develop authentic, lasting relationships with brand ambassadors that share our values. You'll have strong experience working with both influencers and agencies, particularly when it comes to negotiating and executing creative content plans that drive awareness, consideration, and engagement.

The ideal candidate has a clear track record of success managing large-scale influencer programs for a mass consumer or vitamin brand. Knowledge or passion for nutrition and family health is a bonus!

What You’ll Do:

• Own and implement annual influencer marketing strategies, establishing and nurturing long-term partnerships through organic and sponsored content and networking
• Retain current influencer base and grow new influencers as ambassadors of the brand
• Identify, negotiate, and contract new partners according to brand standards and guidelines
• Ideate, brief, and develop creative campaigns in support of seasonal priorities and product launches
• Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
• Campaign management: manage feedback, deadlines, and publishing of all third-party provided deliverables
• Understand the influencer landscape, social platforms, content creation patterns and their work within the health & wellness industry
• Use tools like Tribe Dynamics for social tracking, database management, and reporting on brand and campaign KPIs
• Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
• Perform competitive analysis, industry research, and continually assess best practices and KPIs
• Monitor, track and share new digital and social trends, tools and platforms to connect with brand strategies
• Other job-related duties as requested

What You Have:

• 5+ years of experience managing large-scale influencer programs and campaigns for a consumer brand or agency
• Passion for relationship building and understanding of how to craft authentic connections for brands
• Exemplary written and oral communication skills
• Deep knowledge of the influencer and social media landscape - including emerging trends, platforms, or potential partners relevant to CPG/VMS
• Experience working cross-functionally with creative, organic social, paid media, website/eCommerce, and other marketing functions
• Experience managing platforms like Tribe Dynamics, Cohley, etc
• Results-oriented and able to quantify outcomes of past activations
• Excellent judgment and ability to navigate interpersonal situations
• Excellent organizational skills
• Excellent interpersonal skills; ability to interact with all personality types and behaviors; flexibility
• Ability to work effectively in a high-pressure, fast paced environment

What you’ll get:

• Robust benefits package with employer contribution
• Monthly wellness perks
• Flexible work hours
• FREE SmartyPants Vitamins plus a friends & family discount
• Dog-friendly office
• Casual dress code & open office environment
• Volunteer opportunities
• A rewarding career at a company with a strong mission, great culture, and super fun, passionate people

Office Environment:

SmartyPants is a fast-moving and mission-driven company that values transparency, excellence, and transformation. Our headquarters in Marina del Rey are a former architect's office, a two-story space where we work in an open environment with no elevator access to our 2nd floor offices. We have a communal garden, and we are dog-friendly, often with several pups in the office at any given time. The noise level in the work environment is usually moderate as the working environment is open and has no doors or cubicles. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SmartyPants Vitamins is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About Us:

SmartyPants, Inc. is a dynamic and fast-growing Los Angeles based supplement company focused on providing premium all-in-one vitamins for the entire family. In 2020 we joined Unilever as part of the Health & Wellbeing Collective, yielding additional support as we continue to grow the brand globally. From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being. SmartyPants believes in making it easier to stay healthy by providing best-in-class products that also taste great.

We're industry leaders in testing, transparency, and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We have an appreciation for the comedy and intensity that comes from working in a company with explosive growth and a strong sense of social responsibility.

We believe health should be available to everyone, everywhere, which is why we provide a 1:1 nutrient grant for every bottle sold with the help of our partner Vitamin Angels.

For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis.