Communications Coordinator

We are seeking a communications professional with strong direct experience in B2B public relations and/or influencer marketing.

The Communications Coordinator plays a pivotal role in our evolution as a B2B media company. They will bring vision, structure and process to our community initiatives—currently we have two primary communities: Top Retail Influencers (TRI) and Global Retail Leaders (GRL). Our well-established TRI community is industry recognized and sponsored by Microsoft as of 2022. The GRL community is in development with an anticipated launch of Fall 2022.

Previous roles working within a fully remote team + specialized experience in B2B industry media are a big plus!

The role is responsible for:

• Acting as the liaison between RETHINK Retail and its communities.
• Assisting the Director of Brand Marketing with:

-Designing our communities, including who should be invited to join, as well as the branding and positioning (crafting the voice, tone, look and feel).

-Communications/outreach to community members for all content and event contributions and collaborations.

-Guiding the web development team in the content and design of the upcoming Speakers Bureau website.

-Developing an annual community engagement plan.

-Working directly to track and translate these connections into benefits for our sales teams, clients and management.

-Planning and managing sponsorship levels and engagement, as well as brainstorming and executing to maximize offerings’ results.

• Moderating our communities through support, content distribution, and digital engagement to build RETHINK Retail and its communities' brand presence and trust both online and in person.
• Managing our communities, including measuring engagement rates and satisfaction surveys.
• Facilitating and scheduling one-on-one personal meetings with all community members every 4 months.
• Posting on social media, predominantly LinkedIn and Twitter, as a brand ambassador to work on developing the community by participating in discussions, finding new members, and listening to current members.
• Promoting, producing and co-hosting internal quarterly Forum meetings to update the communities on new opportunities, facilitate networking, and general housekeeping updates.
• Promoting, producing and co-hosting monthly discussion Mixers for networking, thought leadership, and collaboration opportunities.
• Meeting both virtually and in person at industry events with community members to increase engagement and participation.

If the below describes you, you might be the perfect fit:

• Responsive, well organized and collaborative.
• Has excellent communication and time-management skills.
• Creative and outgoing.
• Familiar with or eager to learn about the online media publishing and podcasting space.
• Love planning! You write everything down and plan ahead to meet your goals - from personal to professional.
• Value autonomy! You like to manage your schedule and create your own process for accomplishing your professional goals.
• Always learning! You're curious by nature and enjoy learning new things.

Required Qualifications:

• Bachelor's degree from an accredited university in communications, public relations, marketing, business administration, or related field.
• Willing to provide information for an education background check or proof of degree.
• Ability to work remotely full-time from a home office.
• Available during regular business days and hours: Monday through Friday from 8 AM to 5 PM ET.
• Occasional travel (less than 10%) may be required to attend industry events or client meetings.

Preferred Qualifications and Skills:

• Experience working at a B2B company.
• Experience working remotely, especially with a fully-remote team.
• Based in Florida. If not, a similar EST time zone is preferred.
• Some knowledge of marketing automation tools and platforms (e.g., CRM, Email Marketing).
• Some experience using project management tools and platforms (e.g., Monday.com, Trello, Asana, Basecamp, etc.)

About: RETHINK Retail is a respected media company having deep relationships with senior executives at the world's leading brands and retailers. Along with its numerous awards and recognitions, it is lauded in the industry for its depth of coverage and knowledge across articles, podcasts, videos, research and magazines.

Job Type: Full-time