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Posted August 02, 2022
Love Sweat Fitness

Director of Growth Marketing

Love Sweat Fitness
Orange County, VA, USA ⚠ [Archived] No Longer Accepting Applicants

This is a full-time position that is open to local Southern California candidates, as well as remote candidates in any location throughout the U.S.

Love Sweat Fitness is leading the way in disrupting the female focused health and fitness industry. Our continuous priority on serving our growing community is at the root of everything we do. Working with us means you have the opportunity to make meaningful contributions that impact the lives of thousands of women every day. You’ll work in a fast-growing startup environment, with a team of passionate and creative people who share a commitment to helping others and changing the health/fitness landscape. We like to have fun, create amazing experiences and value the impact that our work makes on our community.

Love Sweat Fitness is looking for a Director of Growth Marketing to lead our community first marketing plan; including acquisition, retention and subscriptions through a dynamic growth strategy. You will create and execute the strategic plan and manage operations to deliver revenue and increase customer acquisition and retention. The perfect candidate will be a highly data-driven marketer with strategic and tactical expertise across e-commerce and performance marketing channels. You should be experienced in optimizing all digital marketing channels (Email, SMS, SEO, Paid Social, Paid Search, Affiliates/Influencer) and consistently evaluating channel growth opportunities.

Responsibilities

  • Develop data-driven, multi-channel marketing strategies to acquire and retain audiences/customers for Love Sweat Fitness products including; LSF Nutrition supplements, LSF Workout App, Nutrition eBooks and workout products
  • Lead development of plans and execution for Email/SMS, Paid Social/Search, E-commerce and SEO
  • Identify sources of growth, profitability and efficiency in current or new areas through strategic thinking and creative analytics
  • Development of product story-telling and engaging customer journey funnels across digital platforms
  • Build testing framework using A/B testing to scale high impact initiatives and deliver maximum return against defined objectives and budgets
  • Together with Sr. Brand Manager, plan website strategy, promotional calendar, content generation, new product launches and marketing campaigns
  • Manage e-commerce website merchandising; test and execute high performing growth strategies
  • Collaborate with content and creative teams to operate with a highly integrated and omnichannel approach
  • Lead and manage website strategy development and day to day execution
  • Lead 3rd party retail platforms including; Amazon, Google, Facebook and Instagram
  • Actively build strategy and plans to drive digital subscription growth and retention
  • Provide strategic oversight to Email/SMS and Paid Media agency partners
  • Lead Influencer Marketing Specialist to drive brand awareness and partnerships
  • Lead CX Specialist to deliver a best in class customer experience
  • Manage KPIs; CR, AOV, CAC, LTV, return customer rate, revenue and profit

Reports to: Founders/CMO

Direct Reports: Agency partners + Influencer Marketing Specialist & CX Specialist

Location: Southern California preferred, Remote for the right candidate

What You’ll Need

  • Bachelor’s degree required
  • 5+ years of experience managing strategy and execution for DTC e-commerce brand, preferably at a CPG, health, lifestyle or beauty company
  • Highly analytical, with an understanding of marketing KPIs, full funnel digital marketing tactics, attribution and optimization levers
  • Experience telling product stories online for a lifestyle-led brand
  • An obsession with user experience, content and interaction
  • Demonstrated ability to lead agency and freelance partners to accomplish company objectives
  • Experience managing and growing digital subscription programs
  • Tech Stack: Shopify, Klaviyo, Emotive/Attentive
  • Has a passion for helping people!

Our benefits and perks are pretty great too...

  • Full healthcare benefits
  • PTO & 10+ paid holidays
  • 401(k) with company match
  • Annual bonus opportunity
  • Inspiring team culture
  • Team workouts with our founder & CEO
  • Exciting team incentives, happy hours, and team building activities

Love Sweat Fitness is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.