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Posted August 13, 2022
Amazon

Influencer Relations Manager

Amazon
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Job Summary

DESCRIPTION

About The Role

We're looking for an Influencer Relations Manager to join our award-winning Brand Partnerships Studio within the Amazon - Twitch Ad Sales team. You will use your knowledge of Twitch and our creators to identify, negotiate, and contract influencers as part of branded content programs. Working remotely (for now) or from our local office (in the future), you will be intimately involved in multiple creative projects and our client relationships simultaneously. You will apply your expertise to fine tune programs for our advertising clients to be the most interesting, rewarding, and practical for both our creators and our community. While doing so, you will present your findings externally to clients and offer consultation for all things influencer related.You will report to the Influencer Relations Lead and works closely with our individual sellers, Creative Strategists and the Partnerships teams.

Key job responsibilities

Recommend the best appropriate on platform talent for marquee branded content campaigns, negotiate contracts with talent and agencies, and support your decision with data

Continuously scout new creators on the platform to increase the breadth of talent used in programs

Act as a liaison between the Twitch Ad Sales team and content creators

Assist the Brand Partnerships Studio in the ideation of custom branded content

Be the subject matter expert for all things influencer related both internally and externally

Help update and maintain an influencer database

Cultivate an interest and expertise of trends and best practices for branded content in the digital space


Basic Qualifications

  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data

You Will

  • You will recommend the best appropriate on platform talent for marquee branded content campaigns, negotiate contracts with talent and agencies, and support your decision with data
  • You will continuously scout new creators on the platform to increase the breadth of talent used in programs
  • You will act as a liaison between the Twitch Ad Sales team and content creators
  • You will assist the Brand Partnerships Studio in the ideation of custom branded content
  • You will be the subject matter expert for all things influencer related both internally and externally
  • You will help update and maintain an influencer database
  • You will cultivate an interest and expertise of trends and best practices for branded content in the digital space

Preferred Qualifications

  • 3 + years experience working with and managing digital Influencers on behalf of brands, game companies, MCNs, or creative agencies
  • 1+ years experience working in an ad sales environment
  • Vast knowledge of Twitch, its creators, and inner workings of the community
  • Expertise in the games industry and ability to detect upcoming trends
  • You will have excellent presentation skills, to communicate effectively to both external and internal stakeholders

Bonus Points - You’re an active gamer and obsessed with gaming culture.

  • Watch Twitch on your free time
  • Lockout is your favorite Halo 2 map

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/dis... in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.


Company - Amazon Advertising LLC

Job ID: A2128761