Associate Media Director

Who are we? We are a communications company started by a Black man, that’s run by two Black women. We connect brands large or small, to not just the Black community, but beyond. We’re not just the leader in multicultural advertising, we started it. We’ve helped launch careers, brands, and set the mold for the multicultural agencies that followed. Our diversity and inclusion started with our founding. It’s our C-suite, our boardroom, and up and down our halls. It’s in the communities we serve and the vendors we partner with. We are storytellers who influence the Influencers to create positive, authentic experiences that sway hearts and minds.

We are purposeful, passionate, and proud. We are more than a job, more than a career, we are a village, supporting the communities we serve and one another, to do what matters. WE ARE BURRELL.

JOB TITLE: Associate Media Director

REPORTING RELATIONSHIP: Direct report to Media Director and SVP, Media

This candidate is someone who will be the team lead, responsible for maintaining excellence in strategy planning, implementation, and optimization across both digital and traditional channels. The Associate Media Director will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives. Externally, this role works as the liaison between Burrell, media partners and clients to ensure media is being effectively utilized and measured for key programs.

What You’ll Do In This Role:

· Responsible for leading the development, presentation, implementation of holistic media strategies on a key, fast paced strategic piece of business

· Demonstrate thought leadership and innovation for enhanced media plans and results across all media touch points

· Offers guidance, support, and proactive solutions to the team regarding problems which arise in the media planning and buying process

· Assists in evaluating, advising, and training assigned personnel to assure maximum productivity, quality of work and morale; supervises staff members with the objective of developing their professionalism in addition to media expertise

· Act as a key media visionary and client lead

· Showcase ability to leverage research, segmentation information and data to uncover strong consumer insights to properly inform media strategy

· Understand and lead process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting

· Confidently present and sell in media recommendations to clients

· Achieves/maintains visibility and credibility within the agency and client base and with media vendors

· Maintains collaborative and professional interpersonal relationships across all levels of the organization, with Media team, with Account Leadership teams and with external contacts (such as clients, reps, stations, etc.)

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The Experience You’ll Bring:

· Bachelor’s Degree preferred

· Must have multicultural media planning and/or buying experience targeting African American media

· Proficiency in media planning through relevant work experience, typically 7+ years, with emphasis on digital and traditional media

· 3+ years of previous management experience preferred

· Digital emphasis on programmatic, social media, influencer marketing, and video

· QSR Background preferred

· Firm understanding of Communication strategy, media Planning/Buying, negotiation, and performance analysis

· Proficiency in measurement, research, and planning tools (MRI, Simmons, ComScore)

· Excellent verbal and written communication skills. Interacts daily with Media Vendors, internal Account Leadership teams, Finance (internal and/or client), external agency partners

· Ability to work under tight deadlines and handle multiple tasks in a stressful environment

· Availability to travel if needed