Director, Creative Strategy

This role is open to be based from: New York, NY; Chicago, IL

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.

We are seeking an experienced Creative Strategist to lead efforts across a few integrated (i.e. “360 marketing”) accounts. The overarching ask will be to help inform creative output through research and development of consumer insights and strategically-based brand/product/service narratives such as ‘north star statements’. This role with sit at the intersection of creative and brand strategy, with the opportunity to focus on a portfolio of high-profile CPG brands.

The candidate should be comfortable writing and delivering presentations and be comfortable serving as a bridge between research and creative teams, high-profile influencer campaigns, social media and experiential programming. The Creative Strategist must have at least 7+ years of relevant experience in a marketing agency, integrated marketing firm, creative ideation company, or for a publisher in a capacity where you helped develop content, strategies, or media plans.

Qualifications and Requirements:

• Produce creative concepts and deliver creative ideas across all platforms for briefs and new business pitches
• Establish tactical creative options, style, and tone of digital concepts and/or communications
• Ensure materials are clear, concise and persuasive to help bring the program strategy to life
• Ensure that project deliverables meet the needs of the client
• Work closely with the design and copywriting teams, internal account teams and external clients to participate in all stages of the creative process, from brainstorming to conceptual development
• Demonstrated ability to bridge the strategic and creative process, from assignment brief through activation at all stages of campaign lifecycles
• Proven track record of setting direction and lead ideation of on-brand, forward thinking creative solutions in PR and integrated marketing
• Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to existing and prospective clients alike
• Skilled at briefing and collaborating with Creative Directors and their teams
• Reliable left brain skills and insight with regards to business, finance and economics
• Generate original ideas for creative platforms that inspire and guide creative execution
• Broad clients experience across business and consumer brands
• Passionate consumer of digital media and infuse that knowledge into every aspect of the Planning process
• Possesses a foundational understanding of how people consume media in its various forms and the psychology behind why people use platforms. Fundamentally curious and always asks: how will someone see the work? Why will s/he care? What warrants a share?
• Demonstrate behaviors consistent with UEG’s values and Code of Ethics and Business Conduct
• Lead by example; demonstrate proven strong work ethic
• Delegate effectively, setting clear expectations and deadlines, providing needed resources for project completion and monitoring progress
• Manage down, across and up by working closely with staff and peers and by ensuring senior team members meet approval deadlines and stay on track with deliverables
• Help motivate and coach teams to produce quality work and meet client objectives
• Commit to continuous learning and building your technical and leadership skills through training
• Set and pursue challenging stretch goals for yourself and your staff
• Live the culture – and encourage staff to do so – by exploring and being active in the world outside of work, including the arts, culture, politics, literature, charitable organizations and/or other personal passions
  
  

Basic Qualifications:

• The Digital Strategist must have at least 7 years of relevant experience in social marketing, and/or related fields including content, advertising, and consulting.
  
  

Preferred Qualifications:

• Proven ability to manage large projects—often two or more simultaneously—under extremely tight timelines
• Demonstrated track record of managing projects where client expectations and deliverables may be unclear and/or change at a moment’s notice
• Ability to prioritize, problem solve, and stay calm, positive, and productive in high-pressure situations
• A deep understanding of the role that social and digital media plays in client’s communication mix, and working back from that to develop programs that meet business needs
• Experience leading accounts focused on content strategy and content production, with an emphasis on social media channels
• Someone who has a concrete history of taking visible action to provide high-quality, strategic creative outcomes and customer service to clients
• Expertise in digital media influencer engagement across platforms
• Creative thinking and analytical problem solving skills
• Strong interpersonal and communication skills, with a track record of great leadership and coaching abilities
• Sound business acumen; ability to think and negotiate strategically Fun and collaborative, looking to help lead and develop a great team of passionate digital marketers
• Consumer technology experience a plus
  
  

United Entertainment Group is a global entertainment, sports and lifestyle marketing agency and part of the DJE Holdings network. UEG creates breakthrough marketing with the people, properties and platforms that shape culture, and has been recognized with industry awards including Cannes Lions, Clios, OneShow, Sabre Awards, Tellys, and more. UEG, founded in 2007, is headquartered in New York with offices in Los Angeles, Chicago, Dallas, London, Hamburg and Tokyo and works with FORTUNE 500 companies, celebrities, athletes and leading media properties. For more information visit http://www.uegworldwide.com .

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

United Entertainment Group is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.Show less