Social Content Manager

Healthy Roots Dolls is on a mission to empower young girls through hairplay!

We're looking for a Social Content Manager to build on the Healthy Roots Dolls brand identity executing campaigns across social channels with in house creative and influencers.

You'll work closely with the Marketing Manager to ideate and execute social campaigns across email, blogs, YouTube, Instagram, TikTok, Pinterest, and any other social channels that are driving awareness. You'll identify rising influencers that Healthy Roots Dolls should partner with and coordinate campaigns with Healthy Roots Dolls existing brand ambassadors. You'll bring new ideas to the table from across the industry to help connect Healthy Roots Dolls with current and new customers.

Responsibilities

• Generate content for social
• Coordinate posts across social channels based on content calendar
• Review and record social platforms data to help tell the story of our engagement
• Manage influencer relationships
• Introduce Healthy Roots Dolls to new audiences through storytelling, connections and campaigns
• Other duties, as assigned, to further the mission and goals of Healthy Roots Dolls

What we’re looking for:

• Brand / agency experience working across social channels (1-2 years experience)
• Strong understanding of natural hair and the natural hair community
• Analytical, data-driven, and results-oriented
• Video editing experience
• Copywriting experience
• Passionate about changing the world for the little ones that come after you

This job will be remote for the time being, but eventually will ideally want someone who can work from a Detroit office 2-3 times a week.